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6.1. D. - Page 18 Task 4.2 Project Op�n Hauses II ',, Cor�sultant s�all work with the City to prepare for and facilitate a project open house ', (approximately three hours). The purposes of the oper� house shail be to pro�ide a forurn for ', preser�ting ideas, concepts, and recomrnendations for a new parking strategy for downtown. ', Consultant shall prorride poster boardslapen house stations {up to two stations) and an open ' house meeting summary. ' Optional Task: Addetional Outreach ' Af City's directian, Consulfant shall aonduct an addifional open house af the oufset of the ', projecf (potentfally in conjunction with the focus groups) to gain input and hear from members of ' fhe communify about existing �ssues and concerns wvifh parking in Redwood Cify. , Task 4.3 Fact Sheet Consultant shall create a fact sheet for the City's website to familiarize members of the public witf� parking in the City; the intentions of the new parking program, along with answers to main questions and coricerns. The content for the fact sheet will be provided by the City and Consultant. Task �4.�4 Paricirtg Information and Communication Strategy Consultant shal9 de�elop a marketing approach for the City's paricing prograrn. The marketing approach shall center on a unifiecf therr7e for tl�� paricing strategy to promate familiari#y and ease of use with the anticipated changes and ensure the City effecti�ely identifies and corr�municates parking information to its intended audier�ce. The marketing strategy shall inciude: 1. Developing a Facebook page for the park�ng plan that can be continued by the City or�ce elements of the plan are implemented. Cons�aitant shall pro�ide weekly updates during the course of the study. 2. Branding strategy for the parking program including up to �hree sample logas that can also be used in the parking plan documentation. The branding shalf ereate a unified theme for the parking strategy ar�d plan to promote familiarity and ease of use. 3. Example parking signslinformation boards {on-street and in lots) tha� car� be introduaed as part of the branding and corr�munication strategy. 4. Strategies for providing real-tirne parking inforrr�a#ion to users, such as a smartphone- based parking "app" or ather form of communicating parking availabili#y or� a real-time basis. Optional Task: Addifional Design At Cify's direcfion, Consultarrf shal! provide detailed design, contenf developmenf and placernent for signs and information boards could be co►r�pleted as part of an optional implemenfatian task. Task 4.0 Deliverables • Focus Group M�etings(3) • Project Open House (1) • Project Fac#sheet(1) • Parkir�g Information and Cornmunication Strategy ATTI'IAGR2012.1751CDM BMITH [NC. REV: 99-1-12 VR Page 15 of 19