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� 6.1. D. - Page 17 Tas�C 3.3 Parking Supply Strategies Task 3.3.1 Poteretial Facility 5iting Based upon the results from TasEcs 1 ar�d 3.1, if it is determined that there is or will be a parking shortage, Cor�suitant shali work with the City to e�aluate the mast feasible optionslalternatives for increasing parking supply in the downtown and shall e�aluate existing sites based on areas of highest demand, planned de�elopment, artd opportunity sites. Task 3.3.2 Cons#ruction Parking 5trategies Consuitant shalE work with City staff to understand the tirr�ing and phasing of the elements of the two-year (Block 2) construction project, with the understanding that it may be possible to phase out (minimize) the loss of total supply as nEw supply is brought back on-lir�e. Consultar�t's parking supply needs analysis (Task 3.1) shall suf�icientiy identify hotspots of demand and potentiaf untapped resources of parking supply in the downtown. Consultar�t shall . identify any undErutilized parking supply as a potential replacement resource during pianned construction. Consultan# shall then consider pri�ate supplies as the ne� set af resot�rces in fhe downtown core. Const�ltant shall de�elop a tiered program of parking strategies to address the foss in parking supply that consists of paricing management, includi�g satellitelir�tercept paricing and downtown shuttle, and parking informatiort approach (per recomme�datior�s in Task 4.4}. Opfional Task: Parking Supply — Funding Approach At City's direction, Consultanf shaii develop a funding approach for the parkrng supply sfrategies developed in Tasks 3.2. 9 anci 3.3.3. Optional Task: Detailed Proforma Analysis At Cify's direcfron, Consultant shall provide detailed proforma analysis including detailed revenues and expenses for propos�d parking supply strategies. Task 3.0 Deliverables • Task 3 Technicak memo — Parking Supply Strategies and supporting graphics Task 4.0 Parkir�g Communieation Strategy Task 4.1 Outreach Appraach and Focus Graups Consultant shall initially de�elop a br�ef outline summarizing ar� outreach strategy for the project. E[ements of #he outreach strategy shall include wor�Cing with the City to identify key participan�s for a series of up to three (3) focus groups, including business owners, agency s�aff, elected officials, and select members of the public. The purpose of the focus groups shak[ be to gain input on existing issues and concerns with parking in th� City to gauge reaction to potential new appraaches to pricing a�d parking management, and to explore ways to effec#i�ely cammunicate paricing inforrnation to users. Optional Task: Addifiona! Oufreach Af City's direcfion, Consulfan# shaA canduct one-orr-one rnterviews with indrvidua! stakeholders, a stakeholder charretfe, or additional sfakeholder meetrngs/f'ocus group meetings. Optiona! Task: Project Advisor At Cify's directlon, Consultant shall arrange for Danald Shoup to give an early�presentation fo stakeholders to "restart" th� conversation ahout parking and fo reinforce some of the original reasons �r€�hy the City developed the variable pricing program back in 2(305. ATTY/AGR.2012.1751CD1V1 5M{TH INC. REV:•11-1-'f2 VR P3ge 44 of 19 . �