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C)X MC) HTAIN " MPC T FA¢I <br /> PP, C)D ¢T M KETIHG <br /> <br /> IMPORTANCE OF PRODUCT MARKETING <br /> <br />The SUccess of the composting industry nationwide, and composting in San Mateo <br />County is entirely dependent upon the development of compost markets, <br />knowledgeable sales organizations, and customers. BFI clearly understands the <br />importance of completing the recycling "loop" and will aggressively apply its <br />marketing resources and experience to the sale of f'mished product manufactured <br />at the Ox Mountain Composting Facility (OMCF). Market development and sales <br />efforts are dependent upon the compost manufacturing facility to produce an array <br />of high quality products suited for their intended use. Marketing, coupled with sound <br />operational procedures, form the foundation for a successful project at OMCF. <br /> <br />MARKET DESCRIPTION <br /> <br />Capacity <br />A recent study of compost markets nationwide, commissioned by the Composting <br />Council (VVashington, D.C.) and partially funded by BFI, has been completed by the <br />Battelle Institute. The major findings are relevant to strategies for the development <br />of composting as a recycling method in .San Mateo County. The report, "Potential <br />for U.S. Applications for Compost", concluded that "pracUcal potential applications <br />for compost were found to be in an order of magnitude greater than the amount of <br />compost that can likely be produced." They continued that "while approximately · <br />1,000 million cubic yards of compost could be used annually within a radius of 50 <br />miles of urban centers, only about 100 million cubic yards of compost would be <br />produced if appropriate wastes were converted to compost." <br /> <br />All observers and participants expect that a large volume of compost will enter the <br />California market over the next five years as more composting facilities .come on line. <br />In San Mateo County only mushroom farmers currently manufacture significant <br />supplies of compost to have an impact on commercial compost markets. While <br />there are more than adequate markets for compost in San Mateo County, during the <br /> <br /> <br />