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6.1.D. - Page 15 Deliverables • Last Mile Brand and Style Guide • Marketing Callat�rals e Others as provided in the final Targeted Marketing Strategy � 3 Task 6.� Project �valuation ' The ef�ectiveness of the Project will be evaluated to determine the amoun� of reduction in VMT and GHG emissions d€�e to mode shift away from single occupancy vehicle tra�e(. Redwaod City residents, employers, and employees, as welf as vanpool participants and car share users, will , be asked ta answer survey questions during the life of the pilot program. The District wifl cantract with an autside Consultant far the Project �valuation effo�t, including ' the clevelopment of the Evaluation Strategy and Timeline, development and deployment of surveys, data collec�ion, and evaluation. The evaluation ef�ort will be used as a means to inform the marketing effor�. The Parties will pro�ide support and review as needed. MTC has contracted wi�h ICF �nternatior�al to e�aluate all programs under its Climate Initiati�es gran� program. fV�lson/Nygaard, a subconsultant on �he ICF team, has been assigned to the � Last Mile projec� and will review Last Mile de�eloped survey questions to boti� ensure � compliance with and evaluate the survey data for MTCs Climate Initiati�es evaluation e�for�. j I �n addition, �i�e Par�ies ar�d the outside Consultant are to coordinate the evaluation ef�ort wi�h E the Regional Bike Share project team and their respective subconsultant as assigned to them by ICF Tn�erna�ional, the lead consultan� on the MTC Climate Initiatives evaluation ef#ort. 6.1 De�elopment of E�aluation S�rategy and Timeline 6.1,1 Provide feedback an and assis�ar�ce wi�h the develapment af�he �valuation 5trategy ar�d Timeline, The final Evaluatian Strategy and Timeline are to be mutually agreed upor� by all Parties. 6.�.2 Coordinate with Targeted Marketing effort to ensure the marketing strategy includes needed pieces of inforrnation ta in�orm the evaluation process. 6.2 De�elopment of Survey Q�es�ions 6.2..1 The Consu(tant and Parties wili coordinate on the developmen� of the survey questions. 6.2.1.1 Parties will work with the marketing Consultant on development of ques�ions to suppork the marketing ef�nrt. 6.3 Survey Distribution ; 6.3.1 Parkies are �o assist in the distribution of survey questions for the respective TDM ; s�rategies they are (eading. The Cor�suitant will coordinate the survey distribution ' e�Fort. 'i � � 6.4 Data Collection ; 6.4.1 Parties are to assist in the collection of da�a from their respective distributed surveys and provide the data to '�he Cans�ltant. 6,4.2 The Consultan�will code and clean the data as rele�ant ta their evaluation efForts, Making the LastMi/e Connectron Pilot Program Memorandum of Understanding—Amendment 1 Page 8 of 9 Attachmertt A—Scope of Warfc �INA�: Oc�ober 29, 2012 12-SAMTR-SAMTR-U-044 4739041.1