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; Ai°TACHMENI'A 6.1.D. - Page 14 ; County wiil also market th� re-launch af the Flex�sc�edule and Telewor�C programs by conducting an ou�reach campaign that inc(udes training far supervisors and managers. 5.�. DeveiopmentofiTargetedMarketingS�rategy 5.�..1 Parties are to coordina�e with the Consultant on the development of the marketing strategy taking in�o account the three target audiertc�s: ftesidents, Employers, and �mplayees. Tasks may include: 5.1.1.1 Identification of target audiences and markets ' S.]..1,2 Identification of appropriate strategies for eac� identified market � 5.1.1.3 Development af marketing timeline � 5.�..2 Par�ies are to work with �he Cansultant to determine how the evaluation survey � efFork will inform the marketing e�For�. 5.�..3 The de�eloped Targeted Marketing Strategy is to be mutually agreed upon by all � Parties. [ 5.1.4 The Targeted Marke�ing Strategy is ta inelude the flexihility to be revised as needed throughaut the length of the Project. € � 5.2 Development of the L.ast Mile"brand" ; € 5.2.1 A!I Par�ies will coordinate with the Consultant in the branding ef�art, which may ; include the development of logos and color schernes, that would help define th� € P�oject and difFerentiate it from o�her public transit ef�or�s. This e�fort will include ; understanding the target customers and coordinafing with t�e Regional Bike Share program and i�s own marketing efforts and designs. 5.2.2 The Cnnsultant will develop the brand and style guide, both of w�ich are to be mutually agreed upon by ali Par�ies. 5.3 Design and Development of Marketing Ma�erials 5.3.1 Marketing materials and callaterals are to be coordinated w�ere possible between �he residential and employer/employee marketing strategies. 5.�.2 All marke�ir�g collaterais are to be designed by the Cansultant and are to be mutually agreed upon by all Parties. 5.3.3 Par�ies are to coordinate with the MTC Climate Tnitiatives Regional Bike Share program as infiorma�ion or� the Redwood Ci�y locatian of this program will be included in the Last Mile marketing materials. Examples af possibl� methods far incorporating ��e Regior�al Bike Share program into the �.as� Miie marketing materials includes incar�oratir�g (ogas, brief descriptions, and locations for more in�armation an infarma�ional pamphlets, flyers for marketing ever�ts, etc. 5.4 Impiementation of the Mark�ting Strategy 5.4.1 Parties ta parfarm marketir�g for t�e project as delineated in the Targeted Marketir�g ' Strategy and as mutualiy agreed upan by all Parties. 5.4.2 Cons�ltant ta per�orm �he implementa�ion and execution of the Marketing Strategy as delir�ea�ed in the Marketing Strategy ar�d as mutually agreed upon by all Parties. 5.4.3 Marketing col�aterals to be ordered as mutually agreed upon between the Consultant and the Parkies. Making the LastMile Connection Pilot Program Merriarandum of Understanding--Arnendment 1 Page 7 af 9 Attachment A—Scope of Work FfNAL: October 29, 2012 ].2-SAM7R°SAMTR-U-044 4739041.1