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6.1.D. - Page 13 4.2.2.5 Evaluation including fiscal, performance, Returr� on In�estment {RQI} ar�d o�her measures 1 4.3 Ongoing Support '� 4.3.1 Ongoing data collection and initia( desigr� of case studies �.3.2 Rolling enraElment and contint�ed participant training as needed 4.3.3 Initia! focus groups wit� par�icipartts and satisfaction surveys to gather data and , fine-tune program '� � 4.4 Telework & Flex�schedu)es Evaluatian ` �}.4.�. Review baseline data and evaluation data rteeds � 4.4.2 Develop survey instruments and focus groups 4.4.3 Schedule and conduc� data callection activities 4.5 Create Tel�work & Flex-schedui�s Toolkit 4.5.1 Identify"success staries"for personal interviews ar�d inciusion in case s�udies ; E 4.5.z Draft eval€�atior� documents, case studies and compile toalkit � � Deliverables • Telework & Flex-schedules Toolkit Task 5.0 Targeted Marketing The targ�ted marketing effork will facus on three target au�ier�ces: Residents, �mployers, and �mployees, including City and County employees. In addition tn rnarketing each TDM s�rategy separately as appropriate, the marketing strategies vvill take advantage o�efficiencies where possible by marketing the suite oF TDM strategies together. The marketing program wil! include �he Regional Bike Share program, as well as existing TDM strategies and incentives marketed by t�e Alliance, sueh as its Try Transi�, Carpool, and Bike Rack programs. The Project ��aluation efFort (see Task 6.0) will also inform the marketing strat�gy and efFort. � � The District wii) contract with an outside Consultant to assist the Partias in ti�e development and I implementatior� of�he targeted marketing strategy. Ir� addition, the Consultant wi(I ensure a � close link between t�e marketing and Praject �valuation efFor�s (see Task 6.0} to ensure that j the evaluatio� e�for� efFectively informs the marketing strategy. j Targefed Residential Marketing The District wili lead the coordination with the marketing consultant for the Targeted Residential Marketing and wili build on i�s existing marketir�g program to reach a!f residents within ane-half of a mile ofi the Redwood City Caltrain station. Targeted Emp/oy�r/Employee Marketing The Alliance will lead the coordination with the marketing consultant for the targe�ed marketir�g �o employers and employees both within one-half mile of the Caltrain station and within Redwood City, as well as ta County and Ciry employees. The Caunty and City wil) pravide assistance, as needed, ir� the �lannir�g, c�evelopment, and , implementation of the employer/employee marketing, including eWent-drive� marketir►g. The I Making the Last Mile Connection Pilot Program Memorandum of Understanding—Amendment 1 Page 6 of 9 ' Attachment A—Scope of Work ' FfNAL• OcCober 29, 20i2 ' 12-SAMTR-SAMTR-U-�44 4739041.1