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7.C. - Page 3 <br /> Enhanced Utilization of Community Input <br /> To add a predictive element, not captured singularly through historical data <br /> analysis, the department's website will be expanded to provide citizens the ability <br /> to register anonymous complaints and advisements on traffic related matters. <br /> Combined with the much anticipated "Public Stuff" mobile smartphone <br /> application, the two methods for information collection will provide the <br /> department with a much needed method of connectivity to the community on <br /> traffic complaint issues. <br /> ALTERNATIVES <br /> City Council may elect to take no action, or provide staff with further direction. <br /> FISCAL IMPACT <br /> There are no expenses associated with the expiration of the automated photo red light <br /> enforcement contract. Due to the time required to process a normal backlog of <br /> violations, the City will be required to continue to pay the salary of two part-time non- <br /> benefitted employees until the end of the current fiscal year. The total combined salary <br /> should not exceed $20,000 and should be covered by the remaining program proceeds. <br /> As the Police Department moves forward with the implementation of a comprehensive <br /> traffic enforcement strategy, there are some potential expenses to consider. The data- <br /> driven traffic collision software program referenced above would cost the department an <br /> estimated $8,500. The option of sharing this expense with another City department <br /> benefitting from this program will be considered. <br /> Speed display trailers and portable messaging trailers range in price from $10,000 to <br /> $22,000 per unit, depending upon equipment capability and system features. Further <br /> analysis is necessary in order to identify equipment suitable for department utilization. <br /> ENVIRONMENTAL REVIEW <br /> This activity is not a project under CEQA as defined in CEQA Guidelines, section <br /> 15378, because it has no potential for resulting in either a direct or foreseeable physical <br /> change in the environment. <br /> �� ��� <br /> JR GAMEZ <br /> CHIEF OF POLICE <br /> �� <br /> ROBERT B. BELL <br /> CITY MANAGER <br /> ATTACHMENTS <br /> None <br />