AgdaPkt 2013-05-20 Closed Cancelled and Special

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7.C. - Page 2 type, contributing weather and/or lighting conditions. Additionally, data obtained from the system will provide valuable insight into roadway engineering solutions and traffic calming measures for high traffic collision areas. Finally, integration of this system with the city traffic engineering department would eliminate the duplication of data entry existing in the current model. Regional Traffic Collaboration The department will continue to participate in and utilize the combined resources of the county-wide Saturation Traffic Enforcement Program (STEP). This program consists of an assembly of traffic officers from local law enforcement agencies throughout San Mateo County that schedule traffic enforcement days on a city rotational basis. The mission of the program is to increase traffic safety on the Peninsula in problem areas and intersections though large-scale saturated enforcement utilizing motorcycle officers assigned to the STEP team. With accurate and timely data form our collision analysis software, this valuable resource will be more directed in their efforts and efficiently integrate into our multidimensional enforcement strategy. Internal Subject Matter Experts One of the Police Department's recent lateral hires collaborated on a collision data analysis program with a professor at Santa Clara University, during an assignment with his previous employer. Their combined efforts begin the baseline development for a predictive enforcement model. The knowledge and experience of our internal traffic enforcement expert will be a valuable component to our collision reduction strategy as we explore the potential for effective implementation of a similar program in Redwood City. Integration of Specialized Equipment The utilization of inessage boards and speed display trailers will be incorporated into the overall traffic enforcement strategy to increase awareness and voluntary compliance to traffic laws beyond the period where officers are performing physical enforcement. Major traffic enforcement campaigns will begin with the placement of inessage boards and speed display trailers days before physical enforcement begins and replaced for several days after physical enforcement has concluded. This provides three opportunities to help shape the behaviors of drivers in the area of concern; two voluntary periods of education and compliance with one enforcement period in the middle. This enforcement strategy has the potential to increase the opportunity for behavioral change in driver attitudes by roughly 66%, from that of a single enforcement period. The same strategy will be employed on roadways authorized for radar enforcement with increased officer participation in the radar enforcement program. The cycle can be repeated immediately or intermittently as circumstances dictate.