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A7TACHMENT A <br /> 5.4 Ongoing Marketing <br /> 5.4.1 Parties to perform ongoing marketing for the Project as delineated in the Targeted <br /> Marketing Strategy. <br /> Deliverables <br /> • Last Mile Brand and Style Guide <br /> • Marketing Collaterals <br /> Task 6.0 Project Evaluation <br /> The effectiveness of the Project will be evaluated to determine the amount of reduction in VMT <br /> and GHG emissions due to mode shift away from single occupancy vehicle travel. Redwood City <br /> and control city (City of San Mateo) residents, employers, and employees will be asked to <br /> answer survey questions before, in the middle, and at the end of the pilot program. <br /> The District will contract with an outside Consultant for the Project Evaluation effort, including <br /> the development of the Evaluation Strategy and Timeline, development and deployment of <br /> surveys, data collection, and evaluation. The evaluation effort will be used as a means to <br /> inform the marketing effort. The Parties will provide support and review as needed. � <br /> MTC has contracted with ICF International to evaluate all programs under its Climate Initiatives <br /> grant program. Nelson/Nygaard, a subconsultant on the ICF team, has been assigned to the <br /> Last Mile project and will review Last Mile developed survey questions to both ensure <br /> compliance with and evaluate the survey data for MTC's Climate Initiatives evaluation effort. <br /> In addition, the Parties and the outside Consultant are to coordinate the evaluation efFort with <br /> the Regional Bike Share and EV Charging Stations project teams and their respective <br /> subconsultants as assigned to them by ICF International, the lead consultant on the MTC <br /> Climate Initiatives evaluation effort. <br /> 6.1 Development of Evaluation Strategy and Timeline <br /> 6.1.1 Provide feedback on and assistance with the development of the Evaluation <br /> Strategy and Timeline. The final Evaluation Strategy and Timeline are to be <br /> mutually agreed upon by all Parties. <br /> 6.1.2 Coordinate with Targeted Marketing effort to ensure the marketing strategy includes <br /> needed pieces of information to inform the evaluation process. <br /> 6.2 Development of Survey Questions <br /> 6.2.1 The Consultant and Parties will coordinate on the development of the survey <br /> questions. <br /> 6.2.1.1 Parties will work with the marketing Consultant on development of <br /> questions to support the marketing efFort. <br /> 6.3 Survey Distribution <br /> 6.3.1 Parties are to assist in the distribution of survey questions for the respective TDM <br /> strategies they are leading. The Consultant will coordinate the survey distribution <br /> efFort. <br /> Making the Last Mi/e Connection Pilot Program Memorandum of Understanding Page A-8 <br /> Attachment A Scope of Work <br /> FINAL-July 21, 2011 <br />