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ATTACHMENT A ' <br /> Deliverables <br /> • Last Mile Brand and Style Guide <br /> • Marketing Collaterals <br /> • Others as provided in the final Targeted Marketing Strategy <br /> Task 6.0 Project Evaluation <br /> The effectiveness of the Project will be evaluated to determine the amount of reduction in VMT <br /> and GHG emissions due to mode shift away from single occupancy vehicle travel. Redwood City <br /> residents, employers, and employees, as well as vanpool participants and car share users, will <br /> be asked to answer survey questions during the life of the pilot program. <br /> The District will contract with an outside Consultant for the Project Evaluation effort, including <br /> the development of the Evaluation Strategy and Timeline, development and deployment of <br /> surveys, data collection, and evaluation. The evaluation effort will be used as a means to <br /> inform the marketing effort. The Parties will provide support and review as needed. <br /> MTC has contracted with ICF International to evaluate all programs under its Climate Initiatives <br /> grant program. Nelson/Nygaard, a subconsultant on the ICF team, has been assigned to the <br /> Last Mile project and will review Last Mile developed survey questions to both ensure <br /> compliance with and evaluate the survey data for MTC's Climate Initiatives evaluation effort. <br /> In addition, the Parties and the outside Consultant are to coordinate the evaluation efFort with <br /> the Regional Bike Share project team and their respective subconsultant as assigned to them by <br /> ICF International, the lead consultant on the MTC Climate Initiatives evaluation effort. <br /> 6.1 Development of Evaluation Strategy and Timeline <br /> 6.1.1 Provide feedback on and assistance with the development of the Evaluation <br /> Strategy and Timeline. The final Evaluation Strategy and Timeline are to be <br /> mutually agreed upon by all Parties. <br /> 6.1.2 Coordinate with Targeted Marketing effort to ensure the marketing strategy inciudes <br /> needed pieces of information to inform the evaluation process. <br /> 6.2 Development of Survey Questions . <br /> 6.2.1 The Consultant and Parties will coordinate on the development of the survey <br /> questions. <br /> 6.2.1.1 Parties will work with the marketing Consultant on development of <br /> questions to support the marketing effort. <br /> 6.3 Survey Distribution <br /> 6.3.1 Parties are to assist in the distribution of survey questions for the respective TDM <br /> strategies they are leading. The Consultant will coordinate the survey distribution <br /> effort. <br /> 6.4 Data Coliection <br /> 6.4.1 Parties are to assist in the collection of data from their respective distributed <br /> surveys and provide the data to the Consultant. <br /> 6.4.2 The Consultant will code and clean the data as relevant to their evaluation efforts. <br /> Making the Last Mile Connection Pilot Program Memorandum of Understanding —Amendment 1 Page 8 of 9 <br /> Attachment A—Scope of Work <br /> FINAL: October 29, 2012 <br /> 12-SAMTR-SAMTR-U-044 4739041.1 <br />