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<br /> ,.' . . I . I . <br /> Vice MayorNice Chair Ruskin said it would be important to have rules on the <br /> - books that can be enforced, and the City needs a separate sign category for <br /> businesses such as auto dealers. He recommended that the City should have <br /> strict standards that were enforceable, and the signs should reflect a good image. <br /> He also suggested that there should be certain standards for different zones. <br /> Director Nelson summarized the discussion of temporary signs, window <br /> signs, the importance of aesthetics, and the key role of code enforcement. <br /> The group gave direction to the staff. <br /> 1. Fashion an ordinance that will produce attractive signs <br /> 2. Limit the size of projecting signs <br /> 3. Citations and penalties: $100, $200, $500 (for 5 days) are processed by <br /> Traffic Court <br /> 3. The method used to calculate sign area and if window signs are included in <br /> the area calculations <br /> 4. Painted window signs factored into total calculation--difficult to enforce the <br /> number of days a window has been painted <br /> 5. Include temporary banners in a sign ordinance <br /> 6. Establish criteria for historic signs <br /> 7. Maintenance of signs <br /> 8. Product signs associated with a business <br /> - 9. The frontage of the building versus the size of the building <br /> 10. Inconsistent enforcement would irritate businesses <br /> II. Unfair to treat areas differently <br /> 12. A-frames not allowed; freestanding signs in Broadway Mall allowed <br /> 13. Signs on major thoroughfares considered differently based on the speed of <br /> cars and road configurations <br /> 14. Signage compatible with the design of the building <br /> 15. Tips for how to make "less is best" enforceable <br /> 16. Simple and understandable ordinance <br /> 17. Variance process, particularly for signs, as part of architecture <br /> 18. Realistic categories, separated when certain businesses have special issues <br /> 19. Strict ordinance with 25% maximum coverage for window areas, no roof <br /> signs (investigate what other cities allow) <br /> 20. Pedestrian appropriate zones <br /> 21. Car/street configuration zones <br /> MINUTE ORDER NO. 017-98RD <br /> MINUTE ORDER NO. 98-136 <br /> - <br /> ADJOURNED REGULAR MEETING MINUTE BOOK NO. 56 MAY26,1998 <br /> JOINT STUDY SESSION MINUTES Page No. 517 PAGE 12 <br /> CONCURRENT COUNC1LlREDEVELOPMENT AGENCY MEETING <br />