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1. Free standing A-frame signs which are creating hazards 2. Window coverage ranging from 25% to 50% 3. Window signs that are 3 feet or more behind the window are not window signs 4. Product logos on temporary signs (trademarks) 5. Projecting and neon signs and signs of historical nature Council Members/Directors, Planning Commissioners, Architectural Advisory Committee Members and staff gave input on issues to be considered in preparing a new sign ordinance. Vice MayorNice Chair Ruskin stated that one of the main goals of the sign ordinance would be to have attractive signs. He suggested limiting the size of signs, and said that enforcement and issuing citations for violations would be important issues. Code Enforcement Officer Schnell explained that the penalties for violations ranged from $100, $200, and $500 per day, and traffic court took care of the housing, building and sign citations. He also stated that it was difficult to enforce temporary signs, and the ordinance should be simplified. Senior Planner Jany explained the difference between permanent and temporary window signs. He said that a temporary sign (less than 60 days) was not calculated into the total window coverage, and a permanent window sign (more than 60 days) was included in the total calculation. He also stated that these violations were difficult to enforce because it was almost impossible to know how long the sign had been in a window. City Manager Everett suggested using a percentage of window coverage, which would simplify enforcement. He also stated that the ordinance would be designed to be business friendly, architecturally pleasing, and enforceable. He suggested the importance of keeping an eye on what other cities are requiring and keeping Redwood City's standards similar to theirs. Senior Planner Jany explained that signs that were over 50 years old or signs that designate a landmark would be considered historical. He also stated that other cities would be contacted to find out how they deal with maintenance of signs and the quality of signs. He said it was difficult to monitor A-frame signs and they were not allowed, but freestanding signs were allowed in the downtown area. He also stated that the sign ordinance should be reasonable. He said that the goal would be to make the city look better, and some businesses, such as car dealers, should not be in the same category as shoe stores (for example). He suggested that regulations should be structured to meet the uses for those businesses. ADJOURNED REGULAR MEETING MINUTE BOOK NO. 56 MAY26,1998 JOINT STUDY SESSION MINUTES Page No. 516 PAGE 11 CONCURRENT COUNC1LlREDEVELOPMENT AGENCY MEETING