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9.A. - Page 3 consent of On Broadway Redwood City LLC and Century Theatres), as needed, and • set a range of acceptable rates ($20 -$125) for the parking permits and a procedure by which the rates are set. Under this structure, the City Manager could set the monthly permit rate for each parking facility, within the approved range, and according to current occupancy rates, the price of on-street parking, and priority user(s), at each facility individually. In general, parking permit rates at a facility would be increased when: • occupancy rate during the weekday midday (11a - 1p) exceeds 85%, and • all permits for the facility have been sold. The cost of a permit would not exceed the cost to park in nearby, on-street parking and the cost would not exceed $125/month without City Council approval. A proposed permit schedule is included as an attachment to this report. Ultimately, these changes will allow the city to be more responsive to parking dynamics. Staff recommends implementing immediately the following procedural changes to address ongoing permit parking issues: • Cease selling permits on a yearly basis to allow policy changes to permeate the system more quickly. • Cease the sale of parking permits at the Perry Street parking lot to prioritize those spaces for customers. • Cap the sale of monthly permits for the Main Street lot at 70 (54 were sold in February), maintain a waiting list, and sell permits on a first come, first served basis. This will provide space for employees, but enable the City to maintain space for visitors during peak times. • Cease selling new permits for the Marshall Street Garage and cap the sale of monthly permits at 300 (current sale is -540) to ensure that there is some parking availability for lunch-time visitors. Existing permit holders will be allowed to renew their permits; as permits are relinquished the total number of permits will be reduced over time. This will improve permit-holders' ability to find a parking space when they need it. • For the Marshall Garage, set the permit price at $60/month (currently $30) for Bronze permits (Monday - Friday, until 7p), $80/month for Silver (Monday-Friday, until midnight) permits (currently $35) and $100/month for Gold (every day until midnight) permits (currently $40), and maintain a waiting list. Staff recommends implementing these changes July 1, 2014. Increase "Core" Parking Price to $1.00/hour As directed by City Council, the proposed draft ordinance sets the hourly parking rate in the core to $1.00 and the hourly rate for the periphery at $.25. The rate increase will encourage turnover for high-demand parking spaces, making downtown parking more convenient, and encourage more people to park in the Jefferson Garage.