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9.A. - Page 9 <br /> • Continue to educate everyone about parking options <br /> Additional parking supply: <br /> • An additional parking structure needs to be evaluated and advanced to meet the <br /> increasing demand <br /> Increasing parking rates: <br /> • Current parking rates are quite low <br /> • Any increase places additional stress on retailers and those whose visitors make <br /> very short trips <br /> • Be clear that you can pay for fractions of hours at meters (e.g. if the rate goes up <br /> to $1/hour, a visitor on a short trip can pop a quarter in to park for 15 minutes) <br /> • Implement increase before the summer concert series <br /> • Any charge can discourage people from visiting the library <br /> Extending parking program hours to 8pm: <br /> • Will be met resistance even if it improves circulation and aids in managing the <br /> parking supply— difficult to communicate the benefits of this change to the public <br /> • Increase rates and evaluate before extending hours <br /> • Wait until parking for Crossing 900 comes on line to extend hours <br /> • Potentially roll out only on-street in the core to get turnover for restaurants <br /> Other: <br /> • Encourage use of alternatives to driving to downtown <br /> • Need more accessible parking and loading zones to meet needs of theatre <br /> venues <br /> • Increasing the cost of pricing the longer you stay could be a good alternative to <br /> discourage long-term parking <br /> In response to feedback from this group, staff is not recommending that parking <br /> program and enforcement hours be extended from 6pm to 8pm. Once the rate <br /> increases have been implemented and evaluated, extending hours will be revisited and <br /> returned to Council in another ordinance. <br /> ALTERNATIVES <br /> Council may choose to direct staff to modify the code changes and implementing <br /> resolution to reflect specific concerns. <br /> FISCAL IMPACT <br /> The fiscal impact of each element in the parking implementation plan will be presented <br /> to Council at such time as they are presented for approval. For those items under <br /> consideration today: <br /> • Permit program changes — the estimated change in revenues associated with the <br /> permit changes is $216,000. <br /> • Increase core rates to $1.00/hour — the estimated increase in revenues, minus <br /> additional staff collection costs is roughly $630,000 per year for the metered <br /> parking spaces. The estimated increase in revenues for the Marshall Street <br /> Garage is $58,000. <br /> ENVIRONMENTAL REVIEW <br />