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9.A. - Page 3 <br /> District Identity and Signage $160,000 <br /> Special event underwriting, public space development, website creation and <br /> management, social media, public and media relations, business attraction <br /> Parking Management $ 54,000 <br /> Opportunity to provide a district valet program, rental of private parking lots, possible <br /> shuttle to peripheral parking structures, and other parking solutions <br /> Administration/Corporate Operations $120,000 <br /> Staffing, office related expenses, General liability and other insurance, accounting, legal <br /> Contingency/City and County Fees/Reserves $ 38,781 <br /> Overhead expenses for the collection costs and non-payment of assessments in CBID <br /> Delinquencies, City and County fees, reserves, special projects <br /> Total $795,781 <br /> The Downtown Redwood City CBID 2014 Management District Plan Summary, which <br /> includes a map of the CBID boundaries and identifies the properties in benefit zones 1 <br /> and 2, is included in attachment #4. The Management Plan also includes information <br /> regarding the methodology used to allocate the costs of the various services by linear <br /> frontage, lot size or building square footage and the reasoning behind this <br /> recommended methodology. Estimates of the cost to provide the desired services were <br /> used to determine the amount to be assessed. The assessment methodology was <br /> reviewed and approved by an Assessment Engineer to ensure that it reflects the benefit <br /> of the services to be received. Details regarding the annual assessments for benefit <br /> zones 1 and 2 and residential properties are also included in the attached Management <br /> Plan Summary. <br /> Petition & Balloting <br /> On May 9, 2014, the petition drive was launched and packets were mailed to all <br /> property owners in the proposed district. The packet included a letter from New City <br /> America, the petition for the property and the Management Plan Summary. The cover <br /> letter, a sample petition and the Management Plan Summary (Attachment #4) are <br /> attached for your information. <br /> Since May, property owners have submitted petitions to New City America and details <br /> of those in support and those opposed as of June 4, 2014 is attached in the Exhibit <br /> titled Redwood City Petition Response 6/04/2014. In summary, 29.48% of property <br /> Page 3 of 6 <br />