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9.A. - Page 5 <br /> Updates <br /> Rate Change <br /> Starting August 4, 2014 the hourly parking rate in the downtown core was increased to <br /> $1 /hour to ensure that people coming to Downtown are able to find a parking space <br /> where they want one, when they want one. Information about this and other parking <br /> changes was communicated to the public via: A -frame boards in surface parking lots, <br /> notices applied to the multi -space meters, letters /emails to permit holders, notices in the <br /> parking garages, flyers provided to parking attendants, updated information on the <br /> meters themselves, E -news blasts, parking website, Parker app, PaybyPhone app, <br /> parking warning notices, and PowerPoint slides played prior to the start of Music on the <br /> Square events and the broadcast a City Council meeting. The changes also garnered <br /> coverage in local print and news media. <br /> Since this change went into effect we have noticed the following of Downtown parkers: <br /> • More people are parking outside the Downtown core where rates are $.25 /hour <br /> • More people are using the Jefferson Garage during the day on weekdays <br /> • Occupancy rates have decreased at the Marshall Garage, but it typically remains <br /> over capacity for three hours during the day on weekdays <br /> • Slight decrease in occupancy rates for on- street parking but increased turnover <br /> (parking spaces are still pretty full, but more people are using them for shorter <br /> amounts of time), and <br /> • Occupancy rates in most off - street parking lots are in our target range (70 -85 %) <br /> at the lunch peak on weekdays. <br /> At the same time, occupancy rates after 6pm continue to exceed 85% until 9pm and <br /> occupancy rates before 10am continue to be below 70% (based on data from the in- <br /> pavement sensors). <br /> Technology upgrade <br /> At the last Parking Advisory Committee, staff received feedback on their goals for new <br /> parking technology. In general, they reaffirmed themes staff has heard from the public <br /> and stakeholder groups such as: <br /> • Reliability <br /> • Ease of payment, including legibility of the screens <br /> • Flexibility of payment options <br /> • Clear communication of rates and hours. <br /> These goals are in addition to staff goals tied to the operation and maintenance of the <br /> technology such as: <br /> Page 5 of 11 <br />