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2 <br /> <br />iv. Stanford traffic and neighborhood improvements <br />v. Affordable Housing <br />b. Neighborhood Association promotional video to encourage association <br />membership <br />c. Revamp Neighborhood Association webpages <br />d. Add neighborhood-related articles to citywide printed newsletter <br />e. Explore school partnerships including requesting the use of Peach Jar, a <br />school district communications tool, to reach parents during focused times <br />in the year, and seeking assistance with growth of neighborhood <br />associations and Neighborhood Watch through parent engagement. <br />f. Encourage volunteerism through a volunteer web portal with information <br />about different programs citywide that need volunteers <br />g. Conduct neighborhood-focused social media campaigns and promotions <br />(i.e. neighborhood round-up posts about weekend activities) <br />h. Add a neighborhood association meeting calendar online and events via <br />Next Door and FB to encourage participation <br />i. Create a neighborhood social media campaign that showcases each <br />neighborhood <br /> <br />3. Strategy: Promote the City’s 150 year anniversary through a series of <br />events and online campaigns to celebrate with the community <br />a. Working with the Sesquicentennial Committee, roll-out marketing and <br />communications strategies to support the year-long celebration including a <br />RWC history website, video, contests, social media campaigns, event <br />promotions <br /> <br />4. Strategy: Share information with the public by partnering with the media <br />a. Maintain media and public email list and send news releases about city <br />announcements, services, programs <br />b. Coordinate with departments to share event, program and service information <br />c. Share City Boards, Commissions, Committees agendas, meetings and <br />outcomes <br />d. Collaborate with Community Partners to share community updates and event <br />information (i.e. Local Foundations, School districts, Canada College, <br />Redwood City 2020, etc.) <br /> <br />5. Strategy: Build and maintain digital communities through social media by <br />continuing City presence on social media to share the City’s story and <br />engage the community <br />7.A. - Page 19