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3 <br /> <br />a. Engage residents through Next Door, Facebook, Twitter, Instagram, <br />mysidewalk <br />i. Develop social media campaigns (i.e. Join the Conversation, <br />National Historic Preservation Month, etc.) <br />ii. Use surveys and poll tools for input on community issues <br />iii. Conduct event and meeting promotion <br />iv. Further the City’s sense of community through celebrating <br />community events and milestones <br />v. Advertise to reach a broader audience <br /> <br />6. Strategy: Continue our collaboration with PenTV to share city information <br />a. Leverage their social media platforms and community bulletin, increase <br />exposure to residents via PenTV programs, video and stream RWC <br />events <br /> <br />7. Strategy: Share Downtown successes and educate the regional community <br />about restaurants, events, retail, and parking <br />a. Continue Downtown monthly enews <br />b. Create city parking web portal <br />c. Finalize parking video <br /> <br />8. Strategy: Support internal communications and collaboration <br />a. Establish a Citywide marketing and communications working group <br />b. Continue to develop the Council Connection <br />c. Support citywide messaging and issues management <br /> <br />9. Strategy: Establish internal standards and procedures to manage citywide <br />communications and track success <br />a. Establish a media protocol <br />b. Finalize Social Media Policy <br />c. Review and revise emergency crisis plan <br />d. Create a protocol for communicating minor emergencies/residential <br />flooding/fires <br />e. Develop an annual, evolving editorial calendar <br />f. Track website users, and other digital/online/social media results <br /> <br />10. Strategy: Enhance communication regarding service results <br />a. Report on strategic plan implementation and strengthen citywide <br />performance tracking tools <br /> <br />7.A. - Page 20