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137 for this zoning . He introduced Mr . Howard Palmer , Partner in the firm of Eltinge , Graziadio & Sampson , Los Angeles , who addressed himself to the relationship with Kresge and the proposed development , its nature , trade , site and what it would consist of . The S . S . Kresge Company has conducted detailed analyses of the peninsula trading area for over a year and has concluded that Redwood City or a neighboring city would be the most desirous location for a K-Mart store . The site is located with freeway exposure . It is near the Central Business District . The store would draw from a trade area of approximately 200 , 000 people , approxi - mately five or six miles both north and south of the freeway from this site . Location of the proposed K-Mart is such that a large percentage of sales will probably come from non-Redwood City residents . The K-Mart itself would represent a quality, full line department store . There will be no co- tenancy because of the smallness of the site . The proposed development will create employment and Sales Tax revenues realized from this type of a commercial -retail establishment ,estimated retail sales of $10 Million, will benefit the entire community and its residents . He discussed the bringing in of a Retail Economist to do a study to determine the impact on the down- town area , which has been distributed to Council . Conclusion was if the Kresge Company came to Red - wood City the downtown business retail business would not only remain the same but should improve . The focusing of retail activity into a general area usually helps everybody . Mr . Palmer intro- ducted Mr . Ed Craker , representing the Architectural Staff of Eltinge , Graziadio & Sampson Development Company , living at 1840 West Imperial Avenue , Los Angeles , who discussed the physical architec - tural characteristics of the Center . The land - scaping will be such that it will not only beautify the area but will shelter the open parking area from view . Renderings were displayed for Council to show various sites around the Bay Area under construction or completed . He explained the architectural characteristics , flexibility and variations of the designs they have . Mr . Palmer concluded the presentation by pointing out that they try to design their development so as to work within the theme of the city itself . Plans call for a total gross building size of roughly 95 , 000 square feet on one level . He briefly summarized the economic effect on the community of such a rezoning . Mayor Keckley pointed out the very stringent architectural controls and strict sign ordinance provisions in Redwood City , which they would have to work with very closely . In answer to question about the small area of the plan that has been set aside for future con- struction , Mr . Palmer remarked they did not want to lease that part to the Kresge Company, and was removed from their lease provision with their approval . In time they would like to possibly make use of this corner for a bank , restaurant , service station , office building or any number of things . Their desire is to get a multiple bank chain and utilize the space accordingly . Mayor Keckley mentioned that obviously that was a very beautiful corner for a service station but indicated this would be undesirable in view of the number of service stations already existing . A bank, however , would fit very well . 8/14/72 Reg . Mtg .