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Mr. Fritz Gelb, 1748 Braodway, described the store as one of the oldest
<br />stores in the City and one of the pioneers South of Main Street, and
<br />that it was with City's permission sign was put up. They had bought out
<br />the business in 1960 and were still paying on the very costly signs, which
<br />he said would cost $30,000 to replace today. He stated the building is
<br />surrounded by apartment houses and removal would cause a hardship from
<br />visibility standpoint, and that because of the advertising they do, busi-
<br />ness is brought in from all over the Peninsula, but their sign is neces-
<br />sary for identity,
<br />Mr. Gelb responded to questions from Council, and it was indicated that, while the owners
<br />were aware of the adoption seven years ago of the Ordinance, the signs were on the build-
<br />ing long before that time,
<br />Councilman Petersen noted that there have been many lengthy discussions with the owners,
<br />and it was felt that the question to be decided was whether or not this was a good Sign
<br />Ordinance, and in the opinion of the Committee the Ordinance is a good one, and should
<br />be enforced. He indicated the owners had been asked if a one-year extension would satisfy
<br />them, but this was refused as not being a long enough time. Councilman Weymouth commented
<br />that extension of more than one year should never be considered for violations as serious
<br />as these, and that the owners had been warned seven years ago.
<br />Fred Sello, 1606 Prospect, Belmont, stated he was a partner in the firm,
<br />and that for their type of business the signs are necessary, that some
<br />of their customers have difficulty finding them, and without the signs
<br />it would be even more of a problem. He indicated if Council turned down
<br />their request, they would have to fight for their livelihood.
<br />In the discussion by Council it was noted that when the Ordinance was passed, a five
<br />year amortization period was permitted. Mr. Sello requested a list of persons whose
<br />signs were in violation, for use in any legal claims they might have, and was informed
<br />that the process of determining violations is a continuing one, therefore, it would not
<br />be possible to provide such a list. However, a list of owners of nonconforming signs
<br />where investigations have already been made and their disposition could be obtained
<br />from the Building Department.
<br />The
<br />fact that
<br />the building fronts
<br />on two
<br />streets
<br />was
<br />brought out,
<br />which
<br />would
<br />qualify
<br />it
<br />for 300 sq.
<br />feet of sign. Mr.
<br />Sello
<br />advised
<br />that
<br />the flashing
<br />of the
<br />sign
<br />could be
<br />eliminated, but the height would be difficult to cut back.
<br />Councilman Petersen moved to deny the extension requested of ten years, seconded by
<br />Councilman Keckley and carried on roll call vote, Councilman Henderson being noted
<br />absent. (MINUTE ORDER #70-138-E)
<br />Councilman Keckley announced that another meeting of the Ordinance Review Committee would
<br />be held the following morning,
<br />Councilman Weymouth moved to adopt RESOLUTION NO, 6342 ASCERTAINING AND DETERMINING THE
<br />GENERAL PREVAILING RATE OF PER DIEM WAGES IN THE LOCALITY, seconded by Councilman
<br />Keckley. The amended Labor Code Section 1773 requires annual publication of updated
<br />Wage Rates. Motion carried on roll call vote, Councilman Henderson being noted absent.
<br />Councilman Arnett moved to adopt RESOLUTION NO. 6343 APPROVING AND AUTHORIZING EXECUTION
<br />OF JOINT EXERCISE OF POWERS AGREEMENT BETWEEN THE CITIES OF BURLINGAME, DALY CITY, RED-
<br />WOOD CITY, SAN BRUNO, AND SAN MATEO, AND THE COUNTY OF SAN MATEO, FOR THE ESTABLISHMENT
<br />OF A COOPERATIVE LIBRARY SYSTEM, seconded by Councilman Keckley. Agreement is necessary
<br />in forming the Peninsula Library System for which a grant of $74,057 was approved by
<br />the State. Council approved City participation in September 1969, Other participating
<br />
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