AgdaPkt 2016-10-17 Closed and Special Joint SA PFA

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Citywide Transportation Plan: Scope of Work B.B. - Page 8 October 2016 Page 3 of 21 diverse range of stakeholders. We will identify any special considerations for each event such as translation needs, food, and/or childcare. We will update the draft Outreach Plan based on one round of City comments to produce a final version. We envision three major waves of outreach: • Existing conditions listening and learning (to get input on needs and opportunities), paired with enthusiasm building and outreach list development (to enable ongoing communication as the Plan evolves and events occur). This wave will include social media, web and text communication as well as "pop up" events. • Project analysis and development (to collaborate with stakeholders to refine projects identified in the first outreach effort, on project design and feasibility). This wave will include social media, web and text communication as well as walking audits, focus groups, and living previews. • Plan review and implementation (to get input on investment and implementation strategies). This wave will include social media, web and text communication as well as larger public workshops. Deliverables:Draft and Final Outreach Plan. Task B.2: Branding and Fact Sheet To create a consistent look and feel for the Citywide Transportation Plan,as well as build excitement and followership, we will develop a logo and print/e-templates to be used with all Plan products. We will develop alternative logo concepts, and respond to two rounds of consolidated comments to finalize the logo and associated templates (MS Word and MS PowerPoint). At the outset of the Plan,we will create a project fact sheet that can be distributed in paper form at key events and City facilities, as well as electronically via the project website and social media channels. The fact sheet will be designed to have a unique shape (such as a wheel or the Redwood City logo) and will be developed in both Spanish and English. We will provide a draft fact sheet and then respond to one round of a consolidated set of comments to finalize the factsheet. We will print 1,500 copies. Deliverables: Draft and final logo and templates. Draft and final electronic fact sheet and print copies.