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TASK B: OUTREACH The Citywide Transportation Plan presents an exciting opportunity to engage residents, workers and business owners — people who walk, bike, take transit and drive in the City — and to understand how their experience could not only be improved but how the City could be transformed with a great transportation system. A multifaceted outreach approach is most effective at engaging the broadest cross- section of the community. The approach to ensuring an authentic, inclusive outreach process includes the following : Task BA : Outreach Plan In this first task Consultant will write a draft Outreach Plan which will document the outreach events calendar and logistics, list key stakeholders and audiences, assign roles and responsibilities, and identify communications channels and venues to advertise the events (including social media). The Outreach Plan will focus on inclusiveness: opportunities to reach all of the neighborhoods and a diverse range of stakeholders. It will also define the composition and membership of any technical or policy advisory groups, which may include elected officials, agency staff and community members (such as residents/neighborhood associations, employers, youth , disabled community representatives, and/or school representatives from Redwood City School District, Sequoia Union High School District and Canada College). The Outreach Plan will also finalize the expected budget for outreach activities including opportunities to consider optional task items if budget is available. Consultant will identify any special considerations for each event such as translation needs, food , and/or childcare. Consultant will update the draft Outreach Plan based on one round of City comments to produce a final version . There will be three major waves of outreach : O Existing conditions listening and learning (to get input on needs and opportunities), paired with enthusiasm building and outreach list development (to enable ongoing communication as the Plan evolves and events occur). This wave will include social media , web and text communication as well as "pop up" events. ® Project analysis and development (to collaborate with stakeholders to refine projects identified in the first outreach effort, on project design and feasibility). This wave will include social media, web and text communication as well as walking audits, focus groups, and living previews. O Plan review and implementation (to get input on investment and implementation strategies). This wave will include social media, web and text communication as well as larger public workshops. Deliverables: Draft and Final Outreach Plan. ATTY/AGR/2016.308/FEHR & PEERS CITYWIDE TRANSPORTATION PLAN REV: 11-03-16 VR Page 10 of 26