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Consultant will use Redwood City's social media platform to advertise the public <br /> outreach events and publicize the web-mapping tool. Consultant will provide branded <br /> material monthly for postings by the City to keep a strong social media presence. <br /> Unless otherwise noted , all outreach, social media, and webmap material will be in <br /> English . <br /> Deliverables: Draft and final website and monthly web updates. Draft and final <br /> webmap (three rounds). Monthly social media material for City postings. <br /> Optional Tasks: <br /> • Text Survey Everyone does not have Internet access or time to complete the web-based <br /> mapping tool, so Consultant will work with a vendor to create a bi-lingual, mobile text-based <br /> survey that will enable input at up to three key milestones or events in the Plan development (to <br /> be selected in collaboration with the City). The text-based survey platform will allow us to meet <br /> stakeholders where they are, learn quick insights and easily display the data, and stay engaged <br /> with participants throughout the project. <br /> • Intercept Survey: Alternatively, Consultant will use bilingual staff to administer intercept surveys <br /> at key community locations at up to three key milestones in the Plan development. A minimum of <br /> two staff, for four hours at each milestone would be budgeted for this data collection. <br /> Task B.4: Public Events <br /> In addition to online engagement, Consultant will conduct the following public events <br /> during the Plan preparation . <br /> "Not Your Average Workshop" Community Events <br /> Consultant will participate in non-traditional public outreach events to gather input and <br /> promote the Plan . These include community event participation , or "pop up" events. As <br /> part of this task Consultant will host a booth at up to three (3) community events. One <br /> poster board will be created for use at all three events. These events could include <br /> farmers' markets as well as neighborhood meetings and other events. These events <br /> will occur during the early phase of the Plan as an opportunity to listen to the community <br /> regarding existing issues and opportunities, and also to build our electronic mailing list/ <br /> direct stakeholders to the website, web map, and social media. The City will schedule <br /> booth space as necessary. <br /> Deliverables: Materials and attendance at up to three pop up events. <br /> Focus Groups <br /> Consultant will prepare for and lead up to five (5) stakeholder or focus group meetings <br /> with key persons or groups. These may include major employers, other agencies (i .e. , <br /> Caltrans, SamTrans), residents along key corridors, church groups, school groups, <br /> senior advocates, and/or disability group advocates. These groups will be targeted to <br /> include those not well-represented at other events/ on-line forums and those directly <br /> ATTY/AGR/2016.308/FEHR & PEERS CITYWIDE TRANSPORTATION PLAN <br /> REV: 11-03-16 VR <br /> Page 12 of 26 <br />