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213 <br />Dick Demerjian, Manager of Ad Art, appealing denial of <br />Gemco's proposed sign, stated this site comprised 9 <br />acres of land which, if had been divided into various <br />commercial sites and ventures, would have resulted in <br />numerous signs covering each, whereas one sign was <br />being requested to cover one business. He urged revision <br />to City's Sign Ordinance as felt a genuine hardship existed <br />in this instance. He also recited need for directional <br />signs to parking areas from E1 Camino because of building <br />location and other business now facing on E1 Camino. <br />Councilman Bury questioned whether local sign companies had been contacted as <br />requested concerning revisions to the Sign Ordinance. He also questioned whether <br />this Company had been aware of City's Sign Ordinance restrictions before planning <br />their signs. <br />Roy Engrossa, of Lucky Store's Engineering Staff, stated <br />they had been aware of Ordinance but not of fact there <br />were no variance provisions. <br />Councilman Petersen, as member of Sign Committee, commented on proposed Gemco <br />Sign and indicated need for Sign Ordinance revision in circumstances presented, due <br />to fact sign would be allowable if placed on building, but felt aesthetic design <br />proposed deserved consideration. He further stated, however, Sign Committee felt <br />height of sign should conform with Sign Ordinance to 351, not 60' requested. <br />City Attorney advised Staff was prepared to proceed with a suggested recommendation <br />for amendment to the Sign Ordinance to cover this situation. City Manager reported <br />Staff had worked with Sign Committee and agrees amendment should be made to cover <br />future similar situations. Staff is now working on a formula creating such Cate- <br />gories relating acreage and single structures with deep setbacks, and also mentioned <br />some 22 other recommendations for revision to Sign Ordinance were proposed, but <br />recommended this specific amendment be worked out as soon as possible. <br />Councilman Rosselli moved to close the public hearing, seconded by Councilman <br />Petersen and carried. <br />Dr. Paul Young, of Redwood City Civic Association, ob- <br />jected to parking proposed for site and questioned land- <br />scaping plans. <br />Councilman Rosselli moved to affirm the action of the Building Department and deny <br />the appeal, seconded by Councilman Keckley and carried unanimously on roll call vote. <br />(MINUTE ORDER #66-139) <br />Councilman Granger moved that Sign Committee take immediate steps to amend Sign <br />Ordinance in order to solve this type of problem, seconded by Councilman Henderson. <br />Councilman Bury felt motion should be amended to include re-examination of Sign <br />Ordinance in conjunction with Chamber Sign Committee and local industry. Council <br />Committee members acknowledged suggestion made, but indicated priority should be <br />made on this issue if full revision of Sign Ordinance were to take extra time. <br />Councilman Bury voted no on motion. (MINUTE ORDER #66-140) <br />PUBLIC HEARING, Budget for fiscal year, 1966-67, declared opened and affidavit of <br />publication ordered file. Staff advised that Budget document under consideration <br />at this time incorporated all changes made by Council during Budget Study Sessions. <br />