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.. SKMG will work in association with the City and Chamber to identify targeted office and industrial types of businesses appropriate for expansion in or afuaction to Redwood City and Redwood Shores. An iterative approach will be used to produce a list identifying targeted industrial sectors, similar in process to the approach used to identify the targeted retail opportunities. The sources used to achieve this process, however, will differ markedly due to data availability' and recognition of office and industrial user requirements. Key resources anticipated for this series of tasks include data provided by the City and Chamber, U.S. Census Bureau County Business Patterns data (countywide and zip code data, to be purchased from ABAG), State of California Employment Development Department data, ,and economic articles and journals identifying industrial growth sectors and business requirements. We will use the Dun & Bradstreet data acquired by the Agency in the industrial sector analysis, and other elements of the Program as appropriate. SKMG is highly familiar with these data sources. For example, for a recent assignment for a subsidiary of the Rockefeller Foundation, SKMG conducted a detailed study to identify office growth sectors in San Francisco. The purpose of this analysis was to help the Embarcadero Center, San Francisco's preeminent mixed-use office complex, develop an office leasing strategy targeted to capture key growth industries. Historical County Business Patterns data and numerous economic trade journals were reviewed to shape the study analysis and recommendations. Data analysis using these sources will result in a list of industries with expansion or growth potential in Redwood City and Redwood Shores, by virtue of their overall growth prospects, level of existing area representation, and ability to complement existing business concentrations. These secondary data resources will be complemented by SKMG's industry knowledge gained through working with developers and businesses throughout the East Bay, Peninsula, and South Bay. Examples of the type of industry knowledge brought to bear on this analysis will include office and industriallocational criteria, supplemented by targeted research conducted explicitly for this assignment. For example, SKMG will develop a summary matrix of the target industries showing generallocational criteria for each industry. Examples of column headings could include maximum land values" minimum land area requirements, proximity to suppliers or customers, proximity to transportation, etc. For example, companies involved in warehousing and distribution have a maximum price that they pay for land; the relative price of land in Redwood CityIRedwood Shores could preclude certain price-sensitive industries from loca ting there. SKMG will create a summary matrix of targeted office and industrial sectors, including reference to their competitive or synergistic characteristics. An example of this kind of analysis conducted by SKMG is our work for the San Jose Redevelopment Agency in the Monterey Corridor. Through extensive field work and detailed data analysis, we developed a strong understanding of the Monterey Corridor's positive economic role relative to San Jose and Santa Clara County, especially in regard to the construction industry, metal fabrication, auto services, and industrial services and suppliers. We 5 .. ì - .. ....----.... ~