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·. determined that many of the area's existing businesses were synergistic through their provision of related services, wholesale supplies, and distribution efforts. It was deemed important that these complementary businesses be retained for the area to maintain its existing economic strengths. 13. Identify Businesses in Industries SKMG will identify representative businesses for each of the most promising (Le., growth oriented) industrial opportunities identified through the preceding research. These businesses will be identified through SKMG's professional experience and knowledge of the Bay Area's office and industrial markets, national economic publications, prominent real estate brokers, and SKMG industry connections. ) 14. Edit for Likelihood A final recommended list of jobs generators will be developed and submitted to the City to identify office and industrial types and specific businesses deemed likely to be most interested in a new, additional, or expanded Redwood City or Redwood Shores location. DEVELOP COMPREHENSIVE COMMERCIAL AND INDUSTRY TARGET LIST 15. Combine Sales Tax Generator and Jobs Providers Lists SKMG will work with the City and Chamber to combine and refine the sales tax generator and jobs providers lists to identify a comprehensive listing of targeted commercial and industrial sectors and representative businesses. This list will guide the subsequent business survey task, by identifying specific businesses not already located in Redwood City as well as commercial and industrial sectors already represented in Redwood City with strong potential for growth, and greater sales tax or jobs generation potential. The list will be provided to the City as a major study work product. BUSINESS SURVEY AND Focus GROUP 16. Survey Businesses A telephone survey of 300 targeted businesses will be administered by subconsuItant Gene Bregman and Associates to identify the primary factors influencing their business site selection criteria, existing satisfaction with the administration of the City of Redwood City/local municipal government requirements, the likelihood of their expanding in or relocating to Redwood City, perceived barriers to growth, and other relevant questions. We anticipate designing a survey that can be administered in 10 minutes or less and that would be directed to business decision-makers (see below). Gene Bregman and Associates 6 .. . - .-.....,. ~. ,