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'" will assist in designing the survey and will be responsible for all survey administration, including preparation of cross-tabulated survey results. A phone survey is recommended over a mail survey because it provides less of an opportunity for self-screening of potential participants and ensures an adequate sample size (i.e., survey administration will continue until 300 surveys are completed). A survey is recommended over focus groups because of the wider audience that can be reached through a survey. At this point in time we estimate that 300 completed surveys will provide a sufficient sample size to provide statistically significant results. Ultimately the sample size could be reduced depending upon the number of target businesses and existing representation of growing industries in Redwood City and Redwood Shores. Two pools of targeted businesses will be sampled. The first pool will include specific businesses identified through the list compilation portion of the assignment. Appropriate contact people will be identified through a series of screening questions, to identify the personnel most involved in the locational decision-making process. We seek to complete approximately 50 of these surveys. The second pool will include businesses already located in Redwood City/Redwood Shores in the targeted industries as identified by Dun & Bradstreet. These businesses will comprise the balance of the survey sample, or 250 businesses. SKMG will purchase select business data from Dun & Bradstreet pertaining to existing businesses; these data will comprise the local universe of target industries. It is important to focus on these businesses because local economic development begins with growing and strengthening the base of existing businesses. Therefore, it will be of critical importance for the City of Redwood City to ascertain the business needs and municipal government concerns of this important local resource. SKMG has worked with Dun & Bradstreet data on numerous occasions, both to identify local businesses for business survey purposes as well as to generate employment estimates. While there are weaknesses in this data source, SKMG's research suggests it is one of the most reliable secondary data sources available for business-specific information. The Dun & Bradstreet data includes two contact people for every business entry. These contact people are typically high-level individuals knowledgéable of sensitive business issues. These are the people who will be targeted by the business survey. 17. Evaluate Current City Services SKMG will analyze the survey results to identify business concerns regarding city administration, economic development tools, and other administrative or programmatic areas amenable to city intervention. We will then conduct research to determine the extent to which the City of Redwood City does or does not satisfy these concerns. City staff assistance will be required to provide information regarding actual City procedures 7 .. . - ,~....,.. ~