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.. and policies. This information will be compared to the survey findings to develop a list of service areas targeted for improvement. For select service areas, SKMG will survey additional cities to develop a comparative perspective on Redwood City's performance. In addition to analyzing the surveys, SKMG will also conduct personal interviews with representatives of approximately 20 businesses_ that recently left or are reputedly considering leaving Redwood CityIRedwood Shores. For the businesses no longer located in Redwood CityIRedwood Shores, the purpose of these interviews will be to determine why the businesses left and if any City actions could have helped avert the move. For the businesses still in Redwood CitylRedwood Shores but considering a relocation, the interviews will focus on identifying factors that could influence the businesses to reconsider their relocation plans. SKMG employed this approach in the Monterey ) Corridor, and the City of San Jose gained extensive useful information regarding business perceptions of the city as a result. Even before the study was completed the City of San Jose implemented changes in key administrative areas, such as permit processing, interdepartmental coordination, and business outreach. The interviews also provided a sense of the relative role of local government issues versus other key locational criteria, such as land costs, access to markets, and proximity to the owner's residence. SKMG will additionally conduct a focus group in order to evaluate the City's entitlement processes. The focus group will consist of 10 to 15 development professionals who have completed an entitlements process in the recent past. The make-up of that group should be as follows: · Residential projects represented should be of at least five units. · Developers and contractors should both be represented. · Projects of various scales should be represented. · Commercial development should be emphasized. SKMG will prepare a list of questions to be approved prior to the session, will tape record the session, and will produce an anonymous transcript of the session. City staff will help identify appropriate group representatives and will supply the meeting room. All participants will be assured anonymity. The business survey findings and other relevant business findings will be summarized in a memorandum report. 18. Categorize Areas of Service Shortfall SKMG will categorize the municipal service area and other business concerns along the spectrum requested by the City, including incentives, services, and attributes. This 8 ., ~ - - ...........---. ~