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BUDGET FOR CONSULTANT HOURS, VENDOR AND MARKETING SERVICES <br /> <br /> The following budget summarizes costs of services listed above. Professional hours are not <br /> applied to specific tasks since the number of hours required for each task will vary. Therefore, the <br /> following budget is based on final deliverables and on aggregate professional hours required per <br /> month. <br /> <br /> Professional Hours <br /> <br />i 12 months (March 2002 to February 2003) [ 16hours/month [ S14,400[ <br />· This budget is based on an hourly rate of $75.00 per hour <br />Marketing Costs <br /> <br /> Shores Shuttle magnetic taxi door signs ($150/each x 10) $1,500 <br /> Program Mailer Production Costs (15,000 pieces) $3,750 <br /> Pilot and Shoreline advertising fee $125 <br /> Distributi,,! as~sse2,nbly fee $350 <br /> Sar~ Mater" , <br /> ~ ~m::.: 4 day ac' 'on add plus 2 daTs) $1,166 <br /> Program Launch Marketing Costs (past efforts) $4,017 <br /> I Total Advertising Fee $10,908 <br /> TOTAL CONSULTANT AND MARKETING COSTS: $25,308 <br /> <br />Taxi Vendor Costs (Separate Contract) <br /> <br /> Program Phase [ One-way fides / day [ Cost / Year* <br /> Low ridership 20 $31,200 <br /> Moderate ridership I 40 $62,400 <br /> High fidership [ 60 $93,600 <br /> <br /> · Vendor costs are estimated to be $6.50 per one-way trip. <br /> <br />ASSUMPTIONS AND EXPLANATIONS <br />Resources <br /> <br />The fees quoted in this proposal assume that City of Red;vood City resources will be available to <br />assist with the implementation and management of the this program as appropriate. At a minimum <br />it is assumed that the following resources will be available. <br /> <br /> · Access to City legal staff to review vendor contracts and agreements. <br /> <br /> <br />