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much improved with signage without changing the name. The cost to the businesses as a result of a name change would be enormous. He further stated his support of all Council decisions pertaining to the downtown area but cannot understand why the Middlefield Road name needs to change. He encouraged Council to vote on alternative no. 2 at this. time. Jeff Filippi stated his proposal is the sign diet, meaning do not mess with the street signs that are fine. He stated his support to not change the name and stated that the remedy is easy, that being use of banners, trees, lights and other items of similar nature. He stated that the process has become a problem with a lot of wasted time and energy be placed on the citizens again. He further stated his concern with the 2002 document and a level of impropriety and backroom dealing that the citizens do not like in this town. He stated that most important for the businesses are the $15.00 /sq. ft. rental fee; and possibly the expensive parking and parking issues. Barbara Tiedemann stated that she sees, no reason to change the name for a two block area and supported the use of proper signs or banners to promote the theatre. She gave the history of the area and explained that Theatre Way had been a one way road behind Montgomery Ward, between Hamilton and Middlefield serving as an access road for the theatre. She stated that the sharp turn on Middlefield occurred when the Council changed the direction of the traffic utilizing Winslow. John Anagnostou proposed a configuration and displayed an historical problem. He stated that now is the time to fix the downtown and Winslow is the problem in that it is a thoroughfare and needs a traffic diet. He stated that Winslow could end into Depot Circle; Hamilton could end into Depot Circle with the opportunity to stop Middlefield Road at Main Street and create a whole new street. He submitted ten reasons to rename to Theatre Way: Fix a historic problem; help eliminate the cruising problem; help the flow of traffic; help direct people to our downtown; help get people to one of the only free future parking spaces; help with the perception of distance to get people to walk; make the Fox Theatre /Little Fox/Century Theatres and all of downtown successful; create another destination; make future Depot Circle another better place; more businesses presently are for Theatre Way than against. He asked that Council take the time to decide, get more input Nita Spangler suggested allowing more time for consideration and acknowledging the disruption the change may cause. She requested Council consider a session to invite the town consultant, the community, the Planning Division, the County Planning Division and conduct as a classroom to determine the plan. JOINT MEETING JULY 11, 2005 CITY COUNCIL AND BOARD OF EQUALIZATION PAGE 10 MINUTE ORDER BOOK NO. 60 Page No. 528