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86master vision87public art5. Support the local: Local artists and arts organizations are key for the success of any public art project. They should be involved in all aspects of any public artwork. Redwood City and Bay Area artists should create a high percentage of the overall public art collection if the right artist exists for the specific scope of work. This allows for an intrinsic connectivity to people and place, and the artists are easily available. Their presence in the city while working on a public art project allows for additional communication and dialogue. They often have the history and context that an outside artist does not. However, outside artists sometimes have a better ability to see and work on a project with objectivity. When commissioning an outside artist, the local artist may be very helpful in guiding the invited artists towards places, people, fun facts and inside stories allowing for the outside artist to have a better foundation to build upon. When the city is commissioning an artwork or launching a new initiative, it is advised that they invite the local art community to be part of the process of drafting site selection, artwork themes and materiality. It is important that these initial considerations are informed by artists. This process helps ensure that the creative brief of an RFQ or RFP is thorough, relevant, and grounded— which is key to getting the right artist. 6. utility box campaign The current utility box campaign has been one of the most successful and widely seen efforts by the city. This program should continue and grow so that every utility box has an artwork. This is a great opportunity to support Redwood City artists who should be given priority. Due to liability issues, minors cannot do the painting themselves. However, this campaign could allow non-painters and children to take part. The city will consider a wide, inclusive open call search. Children and those artists who cannot paint their designs could elect to have another local artist install their design. The city could create a list of artists willing to assist in the installation and divide the 500 dollars accordingly. Although hand painted artwork is preferred, some cities across the country transfer winning entries to vinyl and wrap the utility boxes. The city should consider a hybrid of vinyl wraps and hand painted works, with priority going to local artists who have the ability to paint the boxes themselves. It is important that as many Redwood City artists, residents, and future artists participate to maximize community and resident engagement. Vinyl wrapping widens the type of artist who can participate, encouraging photographers, graphic designers, etc. to apply. This would add great diversify to the overall collection and look throughout the city. 4. Temporary Redwood City should encourage and support temporary public art exhibitions. Temporary public art plays an important role in any art scene. It keeps the art scene active and continues community engagement while working on longer- term and higher budgeted permanent projects. It is useful as the stopgap to keep the community participating in public art happenings since temporary public art can usually be done quickly and for far lower costs. Logistically it is easier to produce because many more materials are appropriate for temporary art as they don’t need to last like permanent pieces do. Furthermore, the artist has greater freedom with narrative and artistic intention and content. Topical issues closer to the local community philosophy may be addressed. Temporary public art is the best opportunity to support local artists, as well as students, families and children. It can also be a testing ground for particular sites and community input, or can be a placeholder for when funding becomes available for a permanent public artwork. Each project should help build a greater sense of community and connectivity. All media should be valued, including, but not limited to, sculpture, kinetic art, murals, video and media, performance art. Pop up exhibitions can easily be created in partnership with schools, after school programs, arts organizations, etc. Temporary public art also creates a sense of urgency or happening so that viewers understand their ability to experience the art is time based. Temporary art often has collateral benefits such as short-term increase in foot traffic, economic benefits and long-term city marketing and branding. Economic reports on Christo’s Gates in Central Park and Olafur Elliasson’s Waterfalls in Manhattan are included in the appendix. Although these projects had multi-million dollar budgets, a commensurate return is also seen from smaller budget projects. Temporary and permanent public art have equal roles in place making. installation at iaia santa Fe 8.A. - Page 49