AgdaPkt 2006-04-24 - Laserfiche WebLink

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6.1E Page 3 . Oakland: Paramount Theater, Calvin Simmons Theatre, and the Henry J. Kaiser Center. . Mountain View: Shoreline Amphitheater (owned in conjunction with Bill Graham Presents), and the Mountain View Center for Performing Arts. . San Mateo: San Mateo Performing Arts Center. . Walnut Creek: Dean Lesher Regional Arts Center . Concord: Concord Pavilion . Morgan Hill: Morgan Hill Community Center. Many cities also fund cultural groups through grants. most of which are tied to hotel taxes. San Francisco does this through the San Francisco Arts Commission's Cultural Equity Grants, Oakland does it through their Cultural Arts Department, and San Jose does it through the Office of Cultural Affairs and San Jose Arts Commission. The San Jose Redevelopment Agency also is involved in helping cultural organizations through direct funding. Besides the refurbishment of cultural facilities, the San Jose Redevelopment Agency has also been funding a program called Populus for the past two years. Populus was designed to offer activities to Downtown San Jose visitors and is administered through the independent San Jose Downtown Association, Policy Implications The sponsorship for the 2005 season was intended to be a one-time sponsorship, beyond which the Agency would have no obligations. The purpose, from staffs viewpoint, was to provide an economic stimulus for the Downtown prior to the opening of "On Broadway." The attraction created by the presence of world-class performers has been sufficient to bring people to the Downtown despite the temporary inconveniences. However, attendance has been impacted by the delays in completion of the cinema project and related improvements. Staff feels that continuing to support these performances into the 2007 season will ensure that Downtown continues to be viewed as a top-notch entertainment destination that attracts patrons seeking live entertainment as well as films. During the construction of "On Broadway" the Agency has offered much assistance to Downtown businesses, and this action would be a continuation of that effort. Supporting Montalvo is one of the best ways to support many of the businesses, especially the restaurants. Prior examples of other assistance the Agency has provided to businesses include signage for businesses on the closed portion of Middlefield Road, advertisements in local newspapers encouraging people to come Downtown during construction, and the sponsorship of special events such as Victorian Days and Hometown Holidays. In terms of impact, the Montalvo shows attract more people into the Downtown than all of these other efforts combined. Fiscal Impact The total cost to the Agency would be $30,000 allocated from the Redevelopment Agency's economic development budget. In terms of economic benefits, the effects of 1:~REDEVElOPMENT/2006 STAFF REPORTS/04-2006"Montalvo Grant" 3 <.-.,