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<br /> 6.1E <br /> Page 4 <br /> sponsorship will continue to be substantial. While some spend less, and some spend much <br /> more, it is estimated that the average concert-goer spends $30 at Downtown <br /> establishments during the evenings of shows. Assuming a low average of 350 attendees <br /> per show and a high of 1,400 attendees per show, it is estimated by staff that the proposed <br /> program of events could result in $250,000 to $1,000,000 of Downtown economic activity <br /> generated by Montalvo patrons buying dinner and drinks in area businesses before and <br /> after the concerts. <br /> k$d~ J el Patterson <br /> ./ Susan Moeller <br /> Redevelopment Manager ommunity Development <br /> Di rector <br /> Attachment <br /> Grant Agreement <br /> 1:_REDEVELOPMENT/2006 STAFF REPORTS/04-2OO6/"Montalvo Grant" 4 <br /> ---- <br />