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<br />square foot of sign area for each lineal foot of lot frontage <br /> <br /> <br />on a public street. <br /> <br /> <br />"(b) In CG and GI Districts, the maximum allowable <br /> <br /> <br />area shall be computed as being one and one-half square feet <br /> <br /> <br />of sign area for each lineal foot of lot frontage on a public <br /> <br /> <br />street. <br /> <br />"(c) In IS Districts, the maximum allowable area shall <br /> <br /> <br />be established by the terms of any use permit issued. <br /> <br /> <br />"Notwithstanding the foregoing, every commercial estab- <br /> <br /> <br />lishment having a distinct frontage on a public right of way <br /> <br /> <br />shall be permitted signs having an aggregate area of a't <br /> <br /> <br />least 50 square feet. <br /> <br /> <br />"In the event a parcel of property lies to the rear of <br /> <br /> <br />another parcel and has no direct frontage on a pUblic street, <br /> <br /> <br />the width of such rear parcel shall be deemed to be the same <br /> <br /> <br />as the lot frontage of the front parcel. The width of any <br /> <br /> <br />access easement across the front parcel shall not be included, <br /> <br /> <br />for purposes of this section, in computing the lot frontage <br /> <br /> <br />of either parcel. <br /> <br />"The provisions of this section shall not be construed <br /> <br /> <br />as pennitting any individual sign to exceed the area limita- <br /> <br /> <br />tions othenvise established by this article for specific <br /> <br /> <br />types of signs. <br /> <br />"In compu'ting the maximum area of signs on any parcel <br /> <br /> <br />for purposes of this section, the area of conforming directional <br /> <br /> <br />signs, temporary signs, interior signs, tract signs or signs <br /> <br /> <br />described in Section 3.84 located on the parcel shall not be <br /> <br /> <br />included. <br /> <br /> <br />"Section 3.l23 Signs not designed, used or maintained <br /> <br /> <br />solely for purposes of identifying the name and ownership of <br /> <br />-3- <br />