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Program Marketing a~rd Munch <br /> · Design and print marketing materials to present and promote the new service to residents <br /> · Arrange for media marketing of the program including local newsletters, P.S.As, etc. <br /> · Conduct periodic marketing campaJ~.~ to ensure high program visibility among targeted <br /> residential commuters <br /> · Work with city staff, the Redwood City Chamber of Commerce, and other community <br /> groups to develop and promote new service <br /> · Make presentations to City Council and other community organizations as necessary <br /> · Plan and host promotional events including a "Crmud Opening" event for the Counsel, city <br /> staff, and other community participants. <br /> <br /> Pilot Phase I: On-Going Management <br /> · Monitor vendor performance to insurer q,al~ty customer support and service <br /> · Handle all rider complaints <br /> · Serve as a point of contact for residents, vendor and city personnel <br /> · Follow up with vendor to insure the rider concerns are addressed <br /> · Monitor program and provide ongoing support <br /> · Collect timely rider ship data from vendor and provide monthly reports to city staff <br /> · Make recommendations and adjust program components as necessary <br /> · Develop accounting systems in coordination with redwood city finance depam'-ent to <br /> handle of vendor accounts payable and if necessary rider accounts receivable <br /> · Develop other revenue sources such as advertising income as appropriate <br /> · Identify potential funding sources that can support future expansion and/or on-going costs <br /> associated with this program <br /> <br />TIMELINE <br /> <br /> Phase Period <br /> Program design Jan,,ary - March <br /> Pre-launch marketing March - May <br /> Program Launch May <br /> Pilot Phase I (6 months) May-October <br /> Program Evaluation I October <br /> <br />PRELIMINARY BUDGET FOR CONSULTANT HOURS AND VENDOR SERVICES <br /> <br />The following budget summarizes costs based on the phases outlined in this proposal. Professional <br />hours arc not applied to specific tasks ~4thin each phase since the number of hours required for <br />each task ~xdll vary. Therefore.. the following budget is based on final deliver/vies and on <br />aggregate service hours needed 'to fulfdi each phase. This budget is based on an hourly rate of <br />$75.00 per hour and a vendor cost of $t0.00 per round-trip ride. <br /> <br />AMBER Technologies & Consulting - Residential Taxi Shuffle Proposal 12/14/00 <br /> Page 2 <br /> <br /> <br />