AgdaPkt 2002-11-04 - Laserfiche WebLink

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09/23/2002 t4:47 F..~ [~003/012 I0 · Allen Matkins Leck Gamble & Mallory #ttorneyt ~t Mw Mayor Richard S. Claire Vice Mayor Jefflra September 23, 2002 Page 2 Land Use Policy L-6. The policy states that "the City should promote the revitalization, upgrading, and beautification of the Downtown, other shopping centers, and existing strip commercial areas." As set forth in Section 1 above, if allowed to open for business, CosmoProf will contribute to the revitalization of downtown by attracting nearly 80% of its expected 500 per-day customer base fi.om nearby cities, and these cosmoProf customers will, in turn, patronize nearby downtown businesses. CosmoProf will also upgrade the Downtown area, as it is an established, successful, well-managed business which will serve as a model for other business in the area. The Plan's economic policies specifically provide that "the retail market potential can be improved by expanding the market area through the offering of specialty goods which have a drawing beyond the purely local area." As set forth above, CosmoProf offers specialty beauty products in a retail location, and approximately 80% of/ts customers will be drawn to the downtown area fi.om adjoining cities. Specifically, there are 789 licensed cosmetologists and 30 licensed salons in Redwood City. This means that a majority of the Redwood City cosmetologists work in other cities but could purchase their supplies at CosmoProf in Redwood City. There could be no means by which the economic policies of the Plan could be more squarely promoted than the presence of the CosmoProf location. Further, CosmoProfwill enhance the downtown economy. CosmoProfwill draw an average of 300-500 customers to the downtown area, six days per week, who will invariably patronize nearby downtown restaurants, shops and other businesses. CosmoProf will generate additional foot ~-affic that may not otherwise have reason to come to Redwood City's downtown before. Therefore, the economic policies of the Plan are served directly and indirectly if CosmoProf is allowed to open. 2. CosmoProfWill Contribute to the Revitalization of Downtown and the Goals of the,Downtown Area pl~, Innovations currently operates 79 stores under its CosmoProflg logo. These stores are dedicated primarily to retail sales of professional beauty products. All of these stores are in retail locations. The Redwood City store, if permitted, will have 300 to 500 active pedestrian customers, six days per week, who will generally shop in downtown Redwood City. Innovations has found that CosmoProf customers like to combine shopping at CosmoProf with eating and personal shoppLng in the area of the store. Many of these customers would not travel to downtown Redwood City absent CosmoProfs presence b~:ause 80% of: :e customers will be dra,~m from adjoining cities.