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09/23/"'002 14:48 F'~')[ }~. ~7{~0~34/012 <br /> Allen Matkins Leek Gamble & Mallory LLP <br /> <br /> Mayor Richard S. Claire <br /> Vice Mayor Jefflra <br /> September 23, 2002 <br /> Page 3 <br /> <br /> CosmoProf customers will help realize the goals of the Dmf~ Downtown Area Plan by <br /> patronizing downtown restaurants, shops and other downtown businesses. Innovations has <br /> a commitment of resources and t/me to downtown Redwood City that will contribute to the <br /> revitalization of the area. While the Downtown Area Plan has not yet been adopted, CosmoProf <br /> nevertheless contributes to the goals set forth therein. <br /> <br /> Goal (A): "Create a friendly environment for a diverse mix of people and <br /> uses in the downtown." <br /> <br /> People that would otherwise not visit Redwood Ci~s downtown area, will v~sit in order <br /> to obtain the products that CosmoProfhas to offer. Because these products fo~ part of the <br /> cosmetologist profession, these customers ~ come to see downtown ~s a place for a personal <br /> shopping and enjoyment as well a~ an important element o£their profession. This type of usc <br /> will bring new faces to downtown and help create a sense of community welcoming to all. <br /> <br /> Goal (B) is to "respect the historic character, architecture and cultural <br /> heritage off ~wood ity.' <br /> <br /> CosmoProf is in the process of improving the rear appearance of the store. This will give <br /> CosmoProfthe most attractive rear entrance of any store on the block. However, CosmoProf <br /> wild not disturb Redwood City's character. The improvements CosmoProfplans to complete will <br /> serve only to further beautify Redwood City. <br /> <br /> Goal (C) is to "establish a central downtown, pUblic gathering space that <br /> serves as a focal point for the community." <br /> <br /> CosmoProf will accommodate the many cosmetologists and stylists that currently travel <br /> elsewhere m obtain the products they need. There are 789 licensed cosmetologists and 30 <br /> licensed salons in Redwood City. This means that a majority of Redwood City's cosmetologists <br /> work in other cities but could buy their supplies at CosmoProf in Redwood City, where it would <br /> be more convenient for them. Because traveling to downtown will become a necessity for these <br /> customers, downtown will begin to serve as a focal point for many members of the Redwood <br /> City community. <br /> <br /> Goal iD): "Create and define an accessible, safe, attractive/and convenient <br /> dowlltowil." <br /> <br /> <br />