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09/23/2002 14:48 FA~ [~]OOS/O].2 · Allen Matkins Leck Gamble & Mallory I,r~l~ Mayor Richard S. Ciaire Vice Mayor Jeff Ira September 23, 2002 Page 4 CosmoProf will make it much more convenient for Redwood City's cosmetologists and stylists to obtain the products they use. CosmoProfcreates an accessible and friendly environment that will invite cosmetologists not only from Redwood City, but ~lso from neighboring towns. Thirteen percent of CosmoProfs customer salons are located in Redwood City. Approximately 80% of the Redwood City store customers Will be drawn from adjoining cities. The cities ranging from Menlo Park to San Ma~eo constitute the Redwood City store's market. Consistent with a primary goal of the Downtown Area Plan and the CBR zoning District CosmoProf will generate additional foot traffic that may not otherwise have reason to come to Redwood City's downtown before. Goal (E): "Create an economically viable downtown." Cosmo?rof will atWact a steady pedestrian customer base that will bring economic stability and prosperity to downtown. The prototype CosmoProfcustomer is overwhelmingly female, fashion-oriented, and often has a second source of income. CosmoProf cnstomers like to shop. Furthermore, CosmoProfoperates 79 stores, ofwh ~ 59 a: : Califo~.. ~, and 14 are in the Bay Area. Cosmo?rofhas been categorized in'comm, .~al re.. *.ate ch'c/es as a credit tenant. Cosmo?rofbr/ngs long-term stability tb Redwooa City's downtown, something that th/s stretch of Broadway needs. Redwood City cannot impose any resthctions, guidelines or policies contained in the Downtown Area Plan against CosmoProf. However, the plan's vision is for downtown to become "a vibrant, vital, and attractive place for people to live, work, shop, and enjoy civic and cultural life within a setting that respects and capitalizes on the'unique and historic character." CosmoProfhelps make this vision a reality and specifically con~'ibutes toward meeting each of the goals of the plan. 3. ,CosmoProfis a Retail Use CosmoProf's operation meets the del'tuition of "Retail Use" in the Redwood City Municipal Code. A Retail Use is "Any establishment for the sale directly to the consumer, of any article, substance, or commodity.... ,' Redwood City Zoning Ord. ~ 2.17. CosmoProfsells coramodities directly to consumers. It sells professional beauty products directly.to the professional cosmetologists and salon operators who are the end-users of CosmoProf's products. CosmoProfs customers are no less part of the general public than licensed contractors purchasing tools from a downtown hardware store. Although nothing in the definition of Retail Use requires that an establishment be open to the general public, Mr. Passanisi has concluded