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AgdaPkt 2007-03-26
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AgdaPkt 2007-03-26
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Last modified
3/28/2007 10:06:32 AM
Creation date
3/22/2007 1:36:25 PM
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Template:
CC Index
CC Index - Document Type
Agenda Packet
Meeting Type
Joint
Agency Type
City Council, Redevelopment Agency and Public Financing Authority
Date
3/26/2007
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7A <br />Page 5 <br />available on Main Street. <br />At this time, it appears that some leakage may already be unden.~lay, in that se~~eral new <br />restaurants and retail tenants have located on Main Street within the last two years, while <br />fewer new tenancies have occurred on Broadway. This has also been an unusual time for <br />Redwood City's Downtown in that 85,000 square feet of new retail space was brought into <br />the Downtown market with the completion of On Broadway. Currently, there are about six <br />vacant storefronts on Main Street between Broadway and Middlefield Road. Staff has <br />heard that some of these vacancies may be filled within the next year. <br />Recommendation: City Council has concerns about Main Street uses and staff <br />recommends the following (in order of preference): <br />1. Leave the Precise Plan as is (allow ground floor retail or office uses on Main Street); <br />or <br />2. Allow offices on the ground floor on Main Street but limit office uses to 30% of the <br />entire Main Street parcel frontage. Currently, approximately 20% of the Main Street <br />frontage is in office or other non-retail use. Non-retail uses would still be required to <br />provide aretail-like shopfront. !n this way, there could be limited offices on Main <br />Street; or <br />3. Allow office uses on the ground floor of Main Street, but only certain types, such as <br />those in design-related fields such as architects, interior designers, and similar <br />uses; or <br />4. Disallow office uses on Main Street by determining that the limited number of <br />remaining vacancies on Main Street does not threaten the retail viability of <br />Broadway. Further determine that the historic character of Main Street is as a retail <br />area and that the existing historic building stock with its associated smaller tenant <br />spaces allows for special local one-of-a-kind businesses that the existing larger <br />tenant spaces on Broadway do not support. Monitor the impact on Broadway via six- <br />month inventories of vacancies on Main Street and Broadway; or <br />5. Make office uses conditional. <br />Signs in the Downtown: How will the City cads enforce illegal signs in the Downtown? <br />Response: Currently, sign code enforcement is carried out on acomplaint-only basis. Code <br />enforcement staff has been reduced over the past five years due to budget constraints. <br />Even though there is limited sign code enforcement, the Downtown Precise Plan sign <br />section, together with the proposed new sign ordinance, has specific Standards and <br />Guidelines for high quality signage. These regulations will specify what is allowed more <br />clearly and should discourage misunderstandings as well as the installation of signs which <br />may not conform to our Standards and Guidelines. The City is also investigating the use of <br />"volunteer community enforcers" which could assist in identifying code enforcement needs <br />for signs in the downtown. <br />
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