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07/27/2015 <br /> EXHIBIT A <br /> Define key performance indicators, measuring the impact of web, digital and social media <br /> activities and develops best practices to further support these initiatives. <br /> Coordinate communication activities, including special event marketing, and manages <br /> website content, digital marketing tools, integrated marketing campaigns and social <br /> media content development and monitoring. <br /> Coordinate and perForms related technical, statistical and administrative work, including <br /> document preparation and data entry involving information technology, website and social <br /> media development as it relates to research and developing best practices within <br /> marketing and communications goals and activities. <br /> PerForm routine updates of city images and image library on the City's website, create <br /> forms and surveys and update City content and information to support citywide marketing <br /> and communication goals. <br /> Prepare and coordinate the distribution of e-newsletters, e-blasts and announcements, <br /> event invitations and other marketing and communication efforts. <br /> Work as part of a creative team to develop and support content and ideas implementing <br /> marketing and communications initiatives citywide with the goal of building online <br /> communities and furthering public information and information sharing. Perform related <br /> duties as assigned. <br /> JOB RELATED AND ESSENTIAL QUALIFICATIONS <br /> Knowledqe of: <br /> Principles, practices and concepts of open government and citizen participation. <br /> Research and analysis methods, especially online tools to measure results. <br /> Operation of personal computers and information management with proficiency using <br /> word processing, spreadsheets, databases, and web-based programs specific to <br /> social media and digital tools including blogs, Word Press, Drupal, Adobe, etc. <br /> Advanced principles of interactive marketing and communication strategies and <br /> technologies, including use of social media, Web 2.0 technologies, and other web- <br /> based communication tools and technologies. <br /> Advanced principles and techniques of professional writing, English grammar, <br /> spelling, and punctuation. <br /> Excellent written and verbal communication skills. <br /> Ability to copy write, edit and proofread own work and the work of others. <br /> Photography/video production and multi-media skills preferred. <br /> Page 4 of 11 <br /> ATTY/RES0.3114/CC RESO AMENDING CITY CLASSIFICATION RESO.#15430 <br /> MEDIA ANALYST&ENVIRONMENTAL INITIATIVES COORDINATOR MUFF#905 <br /> REV:07-17-15 MLG <br />