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07/27/2015 <br /> EXHIBIT A <br /> Experience and Education: <br /> Any combination of experience and education that would likely provide the <br /> required knowledge and abilities is qualifying. A typical way to obtain the <br /> knowledge and abilities would be: <br /> Exaerience: <br /> Five to seven (5-7) years of professional level experience in fields related to <br /> marketing, multi-media digital marketing, and communications with some of that <br /> experience being with content creation, e.g., blogging, writing, video and photography, <br /> journalism, or a related field. <br /> Practical experience writing for social media, building editorial calendars and <br /> developing content strategy, and/or experience with Search engine optimization <br /> (SEO), social media marketing, and content optimization is a plus. <br /> Education: <br /> Equivalent to a Bachelor's degree from an accredited college or university with major <br /> work in communications, journalism, public or media relations, marketing, or a closely <br /> related field. Specialized training and/or education in media technology and <br /> communication, and/or experience with public sector agencies is a plus. <br /> License or Certificate: <br /> Possession of, or ability to obtain, an appropriate, valid California Driver's License. <br /> Saecial Requirements: <br /> Essential duties require the following physical abilities and work environment: <br /> Ability to work in a standard office environment with ability to drive to various City and <br /> regional locations. May be required to work evenings and/or weekends depending <br /> on meetings and/or special events. <br /> Effective Date: July, 2015 <br /> Bargaining Group: Redwood City Management Employees Association <br /> Status: Classified / FLSA Exempt <br /> Page 6 of 11 <br /> ATTY/RES0.3114/CC RESO AMENDING CITY CLASSIFICATION RESO.#15430 <br /> MEDIA ANALYST&ENVIRONMENTAL INITIATIVES COORDINATOR MUFF#905 <br /> REV:07-17-15 MLG <br />