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<br />Attachment 2 <br /> <br />8A <br />Page 13 <br /> <br />City of Redwood City <br />FY 2009-2010 Budget Amendments - September 2009 <br />Detail of Recommended ProRrammatic Chane:es <br /> <br />GENERAL FUND <br /> <br />City Manager <br /> <br />Employee Costs <br />Supplies and Services (56,137) <br />Internal Services <br />Capital Allocations <br /> <br />Total: (56,137) <br /> <br />Percentage of Reductions: -4.0% <br /> <br />Employee Reductions in FTE <br />Vacant 0.00 <br />Filled 0.00 <br />Total 0.00 <br /> <br />Description of Proposed Reduction <br />Eliminate Citywide newsletter and redirect (add) funds to advertising program and other <br />communications/ outreach to partially address communication gap due to elimination of newsletter. <br /> <br />Service Level Impacts <br />With the elimination of the Citywide Newsletter, we will lose the "every household" penetration of this <br />direct mail program, thus communicating with the community less frequently, with less regularity.. and <br />therefore less effectively. To partially compensate, we will redirect funds to increase level of <br />advertising, and will redirect some funds to other communication/outreach efforts, such as direct mail.. <br />flyers, and outside translation. <br /> <br />3 <br />