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REV: 10-18-2021 VR TASK 3: Position the Project for Competitiveness Task Outcome: Secured support from Project Champions, granting agency representatives from San Mateo County, and key elected officials Messaging materials to support Project Champions and other supporters Sub Task A: Prepare and Document Strategies This Sub Task will initiate the writing of the Funding Plan. The Consultant will combine all of the input from Tasks 1 and 2 together to formulate a strategy for each of the grant opportunities prioritized in Task 2. The goal of these strategies is to position the Project for competitiveness during granting agency selection. The format of the Funding Plan will be determined by the Leadership Team during the first of the three (3) every other week virtual Leadership Team status meetings during this Task which will be 90 minutes while the others will remain 30 minutes in length. To make proper positioning possible, the strategies will: Identify one or more elected official Project Champions who will help garner support of other key elected and appointed officials; Prescribe actions necessary to increase the likelihood of securing funds from each target; Prepare project fact sheets and educational materials about the features of the project specifically targeted to the grant requirements; and Develop key asks of elected officials and granting agencies for the project, possibly including: o SMCTA Board Members; o Metropolitan Transportation Commission (MTC) Commissioners; o State representatives, especially Assembly Member Mullin and Senator Becker; o State officials; o California Transportation Commission (CTC) Commissioners; o Federal officials; o Congresswoman Eshoo; o Congresswoman Speier. Sub Task B: Prepare Project Fact Sheets Since most of the Community Leaders and Project Champions will be elected officials asked to advocate for the Project with other elected and high-ranking government officials, the Consultant will work with City staff to produce Project Fact Sheets with information focused specifically for each targeted grant as determined by the strategies in Sub Task 3A. The graphic design work and printing of these Fact Sheets will be done by the City. Sub Task C: Meetings with Key Community Leaders The Consultant, together with key City staff, will conduct six hours of ongoing virtual briefings with community leaders to identify and support Project Champions. The first goal of these 30 to 45-minute briefings will be to strengthen community leader support of the Project by keeping them informed on the findings and recommendations resulting from past and current planning, technical and engineering studies, and current perceptions of the Project within funding agencies. The second goal is to educate them on how the Project supports the regional, state, and federal transportation goals to empower them as advocates for the Project. The Fact Sheets will serve as the information dissemination tool during this Sub Task. ATTY/AGR.2021.265/Gray Bowen Scott (Page 14 of 19)