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REV: 06-25-24 VR <br />respondents, and to ensure that the survey length coincides with the budgeted <br />survey length for the project. <br />Develop a recruitment email and recruitment text for the Internet version of the <br />tracking survey and working with the City so that Godbe Research can send <br />recruitment emails and texts to voters with known email addresses and cell phones <br />in the voter file, respectively. This process is identical to the recruitment process <br />used for the City's 2024 Revenue Measure Feasibility Baseline Survey. <br />Based on the City’s communications policies and internal customer/resident <br />lists, we can also match the City’s email lists (e.g., park and recreation lists, <br />communications, etc.) to the voter file, so that we can include additional <br />voters that do not have email addresses in the State Voter File and/or <br />through the San Mateo County Registrar of Voters. <br />Finally, to convey the importance of the survey to registered voters in <br />Redwood City and ensure that the recruitment email is not viewed as spam <br />or malware, they will be signed by the City Manager, Assistant City <br />Manager, or Finance Director, and the email will come from the City’s <br />recognizable @redwoodcity.org email domain to further demonstrate that <br />this is a legitimate City-sponsored survey process. <br />Development of a stratified and clustered listed sample of Redwood City registered <br />voters who are likely to vote in the election cycles of interest to the City, including <br />November 2024 as it coincides with City Council elections and thus provides a <br />general-purpose tax opportunity. The voter sample for the tracking survey process <br />will be primarily constructed using email addresses and cell phones from the voter <br />file, as the Internet modality will be conducted first in the hybrid survey process. <br />Once we have developed the Internet sample, the rest of the sample will be de- <br />duplicated by matching names, addresses, and phone numbers from Internet <br />survey respondents to those in the voter file. We will then remove any voter from <br />the telephone survey sample who previously completed the survey via the Internet. <br />Finally, we will ask all survey respondents in the telephone version if they have <br />already completed the survey via the Internet and will remove those voters from <br />the survey process through a screening question. <br />For review, there are a total of approximately 43,250 total registered voters <br />in the City of Redwood City for which we have email addresses for <br />approximately 23,300 voters or more than half (53%) of the overall voting <br />electorate in the City. We have also identified cell phone numbers for <br />roughly 16,085 City voters or more than one-third (37%) of the City’s overall <br />voting electorate. Finally, we also have landline telephone numbers for <br />roughly 16,910 Redwood City voters or 39% of City voters. For the <br />November 2024 election cycle, we have a similar percentage of contact <br />information for Redwood City registered voters. <br />ATTY/AGR.2024/Amend. No.1/Godbe Research (Tracking Survey for Registered Voters) (Page 5 of 7)