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8 <br />privacy. Open-ended questions will encourage thoughtful, narrative responses to highlight areas <br />for improvement. <br />As discussed above, surveys conducted for previous City planning efforts will be “mined” to <br />gather relevant data to address current topic areas. The new surveys will cover topics not <br />previously address and/or delve deeper into community preferences and opinions. <br />Each survey will be made available in both English and Spanish. Additional languages or other <br />accessibility accommodations may be offered upon request, such as large font versions for <br />visual accessibility. <br />Surveys will be promoted via social media, the project mailing list, QR codes on printed <br />materials, and other digital channels to ensure broad awareness and accessibility. Surveys will <br />also be available at the open houses and pop-up events. Raffles or other incentives may be <br />offered to encourage survey participation. <br />For those who may not have easy access to digital tools or prefer traditional methods, paper <br />copies of the survey will be available and provided upon request at in-person events. <br />Community Pop-Up Events <br />In order to meet residents outside of traditional City-sponsored outreach events, City staff will <br />identify regularly scheduled public community events throughout the calendar year and hold <br />pop-ups to engage residents and gather input. These may include events such as the weekly <br />Saturday Redwood City Kiwanis Farmers Market, Music on the Square, and National Night Out. <br />The consultant engagement team will provide informational materials (posterboards, etc., as <br />described below) for City staff use. <br />Bilingual Canvassing <br />Through its Promotoras Program, Nuestra Casa will lead a community canvassing effort to <br />engage underrepresented Spanish-speaking groups through one-on-one conversations in <br />targeted neighborhoods as identified in coordination with City staff. Promotoras will connect <br />directly with residents to learn about their needs, concerns, and priorities and provide <br />information on upcoming engagement opportunities. <br />The Convey and Nuestra Casa teams will coordinate develop culturally sensitive outreach <br />materials with Nuestra Casa translating materials into Spanish. <br />Public Engagement - Key Performance Indicators <br />Speaker <br />Series # of Attendees <br />Recorded <br />Presentation <br />Views <br />Volume & Quality of <br />Feedback <br />Demographic <br />Representation <br />Community <br />Open Houses # of Attendees <br />Volume & <br />Quality of <br />Feedback <br />Demographic <br />Representation <br />8.A. - Page 14 of 17 <br />77