Agmt10 Hart Howerton, Ltd - Laserfiche WebLink

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Exhibit A Bayfront Special Study Area February 10, 2010 Step Two: Site Photo Reconnaissance -- Comprehensive still image site photo work to visually document the area to create a digital photo library will be important for the master planning process as well as in community and stakeholder presentations. It is intended that this photo reconnaissance be an ongoing effort by the City and that this step would begin the initiation of a comprehensive photo library. These images will be of value for City Council and public discussions to illustrate issues, opportunities and constraints. Although image recording will occur throughout the process, this contract includes one day of site recording. Deliverables would include CD's that would include compiled images taken by Hart Howerton as well as other parties. Step Three: Preliminary Work Session and Visioning - Hart Howerton has a network of consultants who can analyze complex urban areas such as the Bayfront, and can provide strategic thinking and input to preliminary planning efforts. We propose to bring key consultants to review the Bayfront / Redwood Creek area and take part in an informal visioning session to explore preliminary thoughts about the potential of the Bayfront. These consultants include: a. Retail / Entertainment / Land Use Marketing Analyst - Rick Hill of Village Solutions would provide initial insight into the market potential and strategy for the Bayfront and the linkages to downtown. Rick has the ability to provide visionary leadership in creating the physical makeup of a place. Expenses incurred for this visit are included in this proposal. b. City Development / Revitalization Expert - Stephen Lawton is the Development Director for Hercules, CA. Hercules has undergone a recent transformation of its downtown and Bayfront community. His thoughts and experience as a City Planning Director in leading the evolution of Hercules into a new waterfront community, and his knowledge of the tools that cities have available to create revitalization have parallels to Redwood City. Expenses associated with his visit are included in this proposal. In addition to the above, Hart Howerton would explore additional market analysts including housing and commercial office experts, to explore the most appropriate consultants to work with the Bayfront visioning team. Once we have had an initial work session and explored the range of potential market analysts, Hart Howerton would recommend the team that would be most appropriate to develop comprehensive studies. Ideally, the scope of the market analysts would cover the Bayfront area, Redwood Creek, as well as the related downtown area. Contracts for these additional consultants are not covered in this proposal and would be part of Phase Two and Three. Deliverables would include the work session as well as introduction of consultant team members to the City. Step Four: Development of a Planning Process and Approach to the Bayfront - Any planning effort will involve a thoughtful market analysis and responsive planning process coupled with stakeholder input/review process. In this step, we would therefore work with the City Staff to lay out a strategy and a detailed approach for Phases Two and Three. We anticipate that we would need two work sessions and/or conference calls to craft the process, and to insure that City Staff and City advisory consultants would have the ability to provide their input. We would also help the City to establish the scope and direction for other consultants such as the economic analysis consultant team and think through how the process may dovetail with the f111ancial resources as well as new directions for economic development activities and renewed focus on the downtown. We would also assist the City with the presentation that may be required to present the process and communicate 3 ~