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78 Page 17 tiveness for all Alliance shuttle routes and reference where other agencies are formally reporting perfor- mance statistics. Segregate costs and performance of employer-based and community-based shuttles. · Actively seek additional funding sources to expand shuttle operations and management based on shuttle needs identified in the process described above5 . Develop a funding and implementation plan in con- junction with SMCTO to develop and implement real-time passenger shuttle arrival information to help build shuttle. Caltrain and BART ridership. · Develop marketing campaigns for shuttle routes that do not achieve minimum standards as de- scribed below. Consider eliminating shuttle routes that do not meet minimum standards after a year- long trial. · In collaboration with SMCTO and C/CAG. develop a single set of performance standards for employ- er-based shuttles to BART and Caltrain. Measures of Effectiveness: The recommended shuttle measures of effectiveness include both a minimum standard and a target standard. All employer-based shuttles should meet the minimum standard. · Achieve a minimum of 20% equivalent farebox ratio and a target equivalent farebox ratio of 25% or more. · Achieve a cost per passenger of $7.00 cost or less with a target of $4.00 or less for all employer- based shuttles. · Attain high6 satisfaction rates in annual customer surveys. · Total cost per ton of emissions reduced should be below $90.000 per ton of emission reduced, This is the standard established by the Bay Area Air Quality Management District. 3. Employer Support Services The Alliance provides three types of support services to employers that overcome barriers to commute alterna- tives: · The Emergency Ride Home Program supports commuters at participating employers who use alternative modes by guaranteeing that they will be able to get home immediately in the event of an emergency. The Alliance pay 75% of a taxi, and par- ticipating employers pay the remaining 25%. There were 52 employers participating in FY 2008/09. · The Alliance provides a 50% reimbursement for employers and schools which install bicycle lockers and racks for their employees and students. The Alliance will pay up to $500 each for the lockers and rack. · Bicycle safety and training workshops, free to employers, are coordinated by the AIHance with a certified bicycle safety instructor who in turn provides a variety of information including: rules of the road for cyclists, tips on buying a bicycle, and bicycle maintenance. 6 On a scale of 1lo 7 with 7 being lhe highest satisfaction level, respondents of 6 or 7 would be consider high satisfaction 15