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<br />7B <br />Page 18 <br /> <br /> <br />Goal: <br /> <br />· Provide employer support service to overcome <br />barriers to utilization of commute alternatives. <br /> <br />Obiective: <br /> <br />· Increase employer participation in Alliance support <br />services by 5% annually. <br /> <br />Alliance Role: <br /> <br />· Implementation of employer support services is a <br />direct result of employer outreach efforts. The Al- <br /> <br />liance role is project delivery in a timely manner. <br /> <br />Strategies: <br /> <br />· Regularly discuss with active employers the type <br />of support services that would facilitate additional <br />participation in commute alternatives. <br /> <br />· Utilize market research discussed in employer <br />outreach to revise and update support service of- <br />ferings. <br /> <br />Measures of Effectiveness: <br /> <br />· Employer satisfaction with program delivery. <br /> <br />· Monitoring program utilization by program par- <br />ticipants through annual feedback from employer <br /> <br />participants. <br /> <br />4. School-Based Employer Efforts <br /> <br />The Alliance has established two incentive programs for <br />students. <br /> <br />o Carpool to College program: Earn a $20 gas <br />card for carpooling to college, a minimum of 2 days <br />per week. during a consecutive 4 week period. <br /> <br />o School Pool program: Earn a $25 gas card <br />for transporting at least 2 children from 2 different <br />households to one school, a minimum of 2 days <br />per week. <br /> <br />The effort to have schools adopt these programs is very <br />similar to the effort involved in having employers adopt Al- <br />liance commute alternative programs. For the School Pool <br />Program. there are currently 14 schools in Pacifica, Half <br />Moon Bay. and Montara which distribute information on <br />the incentives to parents. <br /> <br />Goal: <br /> <br />Increase the market penetration of schools partici- <br />pating in the School Pool and Carpool to College <br />Program. <br /> <br />Obiective: <br /> <br />Increase the number of schools participating by five <br /> <br />percent per year with a focus on Alliance members <br /> <br />that do not have significant employment bases. <br /> <br />16 <br />