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7B Page 26 The following are the goals, objectives and strategies and a description of the Alliance role for existing and new col- laborative initiatives and programs: ! I. Funding and Resource ! I ' I Development L . ___ ____ _ _. - --- - - -- ----- - .- -- The Alliance provides services under four funding agree- ments with C/CAG and the San Mateo County Transpor- tation Authority. Essentially, the Alliance is the transpor- tation demand management service provider for these entities. C/CAG is the overall Program Manager for the 40% funding for the Transportation Fund for Clean Air and contracts with the Alliance for program service delivery for the Countywide Voluntary Trip Reduction Program. C/CAG also contracts with the Alliance to fulfill the duties of the Regional Rideshare Program. C/CAG also provides funding for the San Mateo County Congestion Relief Plan. Finally, the San Mateo County Transportation Authority provides funding for transporta- tion systems management service as part of the Measure A Expenditure Plan, also through a specific work plan for "old" Measure A funds. There will be a call for projects in the near future for the "new" Measure A funds (re- authorized Measure A with new priorities). Goals: . Retain existing funding sources through successful project delivery on the work plans associated with each funding agreement. . Seek additional funding through additional funding agreements, grants, and public and private partner- ships to address identified needs and plans devel- oped in collaboration with SMCTD and C/CAG. Obiecfives: · Work with partners to ensure 100% sustainabilicy of existing funding resources. . Expand funding to meet identified needs and priori- ties based on collaborative efforts with SMCTD. C/CAG and the Metropolitan Transportation Commission (Regional Rideshare Program). Strategies: . Once needs and priorities are clearly identified in collaboration with SMCTD and C/CAG, develop an Advocacy Plan to identify high priority shared- funding opportunities. The Advocacy Plan should include the roles and responsibilities of partners in conducting meetings with state and federal elected officials to advocate funding priorities. A discussion of enhanced funding opportunities is provided in Appendix B. . The annual Alliance budget should begin with known sustainable funding sources that achieve the objectives of their funding agreements. Additional programs should be allocated in the budget process only if sustainable funding sources are secured. . Develop an annual plan which delineates staff responsibility for finding, coordinating and imple~ menting grant submissions to federal, state and 24