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YA3 <br />Conclusion <br />World -class signature events are a rarity. It is staffs recommendation that the opportunity to <br />host such an event be supported. The benefits to the City and the Downtown are many. It will <br />reinforce the image of the Downtown as the "heart" of the City and focus attention on the <br />expanding civic and cultural events being offered in the Downtown. The event will also focus <br />attention on the beautiful residential neighborhoods in the City and help establish Redwood City <br />as an international cycling destination. The riding in San Mateo County is some of the finest in <br />the world, and much of it is in Redwood City. <br />By partnering with the Sea Otter Classic, Redwood City will be joining with a proven sports event <br />known around the world. It is projected that over 300 world -Gass cyclists and over 100 media <br />will visit Redwood City for two to three days in April. Ultimately, as the event builds over the <br />years, thousands of spectators could line the streets to view the action. National television <br />cameras will capture the racing and provide advertorial features extolling the virtues of the City <br />and its neighborhoods, including Downtown. Internationally, photos and stories could reach 15- <br />20 nations through print and Internet coverage. Rooms will be booked and meals served in <br />Redwood City restaurants and hotels. The ancillary activities described will benefit residents, <br />young and old alike. It is an opportunity to bring an international cycling event to town for many <br />years to come. <br />As stated previously, the promoter needs to know by February 1 B1 if the City supports hosting the <br />event in order to have the race this year. Mr. Sutton will be at the Council meeting to make a <br />presentation, review in greater depth the proposed event, and answer questions. In addition to <br />the "Operational Narrative," attached are maps of the proposed racing course. The Official <br />Programs for the 2002 Sea Otter Classic and the 2002 Telluride Adventure Festival, which is <br />also produced by Mr. Sutton's company, will be available for review at the Council meeting. <br />�_ = � 4e <br />Susan Moll ` <br />Downtown Development <br />Manager <br />Michael Church <br />Planning & Redevelopment <br />Manager <br />Ed Everett <br />City Manager <br />SM:js <br />Attachment: <br />1. Operational Narrative <br />2. Maps <br />